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Work smarter with AI-powered features.

AI only becomes valuable when it solves a real problem and runs directly inside the software you already use. That is why Cube builds custom AI solutions that are not a side experiment, but take work off your plate straight away. Think of an in-product assistant that guides users through forms, a smart search that understands what someone actually means, or summaries that make case files readable in seconds. And AI chatbots that handle customer questions without anyone having to step in. All inside your organisation's own systems. Sounds good?

AI DMP in-product assistent

Solving problems with smart automations.

Every feature starts with a concrete problem. An employee spending too much time on manual checks. A user getting lost in a form. An administrator who cannot oversee what is happening in the Data Management Platform. From those situations, we at Cube design and build applicable AI functions that add immediate value: working faster, reducing errors and making knowledge accessible to everyone who works with it. We build them into the software that is already there: your portal, app, e-commerce platform or DMP. So everything remains recognisable and manageable, but with the power of smart automation underneath. 

What needs to be better tomorrow?

AI that works the way you work

What will it bring to your organization?

Time

Routine jobs are handled automatically: from checks to classifications and information searches. Employees thus keep more time for work where their knowledge and experience are really needed.

Speed

What used to take minutes or hours now happens in seconds. Document processing, validations and customer queries run faster, shortening processes and making your organisation more agile.

Service

Smart search functions, assistants and AI chatbots for businesses provide the right answers instantly, without waiting times. This increases user satisfaction and relieves support teams.

Insight

AI recognises patterns, makes files readable and keeps data clean. Teams get instant visibility into quality, status and deviations, ensuring more informed decisions.

Quality

Automatic validations and checks reduce errors and increase confidence in data and decisions. Risks are reduced and information becomes more reliable.

Safety

All AI features run within your existing systems : portal, app, e-commerce platform or DMP. With data minimisation, audit logging and clear management agreements, solutions remain secure, manageable and fully compliant.

AI at Cube is like a smart teammate. What can we build for you?

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In-product assistants

In apps and portals, users are supported by AI assistants who lead step by step through processes, whether it's forms, intake or case handling. Smart search functions and FAQs understand natural language and extract context from your own knowledge base, making answers instantly accessible. Documents, PDFs and uploads are automatically checked and prepared for further processing, while summaries of cases or files help assistants make decisions faster.

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E-commerce features

In e-commerce, AI-powered features improve customer experience and internal efficiency. Conversational support helps with orders, returns and general queries, while product search features use semantic filters and contextual comparisons to bring customers to the right product faster. Automatic product descriptions and bundle proposals are prepared, with review by editors, so that content always remains accurate and relevant.

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Workflows

In processes and support, we streamline routine tasks. Tickets and documents are automatically classified and sent to the right team, core fields are extracted and mutations prepared in back-office flows. Agent-driven workflows provide reminders, quality checks and status updates, ensuring tasks are controlled and efficient.

Build smarter workflows with Cube
DMP en AI bij Cube

Data Management

In data management, content bulk is enriched with labels, summaries and variants, while data cleaning and validations identify and correct anomalies. Management rules are tested and validated directly on datasets, keeping consistent and reliable information available.

More on data management
Een knowledge base opzetten - digitale transformatie

Knowledge bases

Knowledge and compliance are central. Internal knowledge bases use retrieval from your own documentation and policies, while content filters, audit logging, and moderation ensure AI features operate safely and in compliance. Easily connect your Knowledge Base via MCP (Model Context Protocol). This makes your knowledge immediately available within AI applications and other systems, allowing information to be used faster and smarter in daily operations.

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AI chatbot

Customers expect fast, personalised service: anytime, anywhere. With an AI chatbot, you provide that without overburdening your team. The chatbot answers frequently asked questions, supports employees and automates processes. Deliver efficient, customer-oriented service day and night with an AI chatbot, tailored to your organisation and processes.

More info

Your AI feature(s), realised step by step.

Discover

We start with a conversation to properly identify the process or problem you want to improve. Together, we discover where AI can really make a difference: what tasks can it take over, what insights can become available faster, and how can we integrate it safely and conveniently into your existing systems. This way, we lay a solid foundation before we start building.

More info on AI-strategy

Designs

Based on the chosen feature, we translate the idea into a concrete design. We make clear descriptions of what the feature should do (user stories), sketch the context and connections with other systems (C4 context diagram), and put the steps of the user or process on paper (workflows). In addition, we define an MVP, (a minimal version of the feature) that allows us to quickly test whether everything works well in practice and delivers immediate value.

Link

Now we bring the feature to life by connecting it to your Data Management Platform (DMP) and other relevant systems. We ensure that data is used correctly and reliably and establish agreements on how data is processed and controlled. This way, the AI features work together with the systems you already use, without creating separate islands.

More info on AI-integration

Secure

Security and compliance are built in from the start. Data is used as little as possible (data minimisation), all actions are recorded (audit logging), and input and output are controlled (moderation). Thus, the feature complies with internal rules and external laws and regulations, while allowing users to work with AI safely and responsibly.

Develop

The feature is developed incrementally and tested in an environment similar to the live situation. We use short feedback loops so that we can make adjustments together where necessary. This way, we can be sure that functionality, speed and user-friendliness optimally match what employees or customers need on a daily basis.

Manage

After delivery, we ensure that the AI feature is permanently manageable. We do this via a service package with clear agreements on support (SLA), monitoring and a strippenkaart for rapid further development. This allows you to keep expanding, adapting and scaling up features, without the management becoming complicated or unsafe.

Why AI at Cube?

At Cube, our strength is in building. For 15 years we have developed custom AI solutions and software in a fast-changing digital world, keeping pace with the latest AI technologies. Our team of AI experts makes sure your AI-powered features are built to last. We work in a down-to-earth, practical way: iterative, with short feedback loops and clear agreements on releases and support. That is how an idea grows into a working feature that directly shapes how people work, search and decide. Security, monitoring and management are always integrated and safeguarded with ISO and NEN certifications.

View all our AI services
Cube is NEN 7510 gecertificeerd

Security & Privacy

Security and privacy are guaranteed from the start: our ISO 27001 and NEN7510 processes are periodically audited and are the foundation for compliant AI applications. This keeps management clear, you can trust releases and you know the solution is scalable for future applications. With Cube, AI becomes not an experiment, but a working feature that strengthens your core processes and delivers measurable value.

More info
AI in softwareontwikkeling

AI in the hands of experts.

Imagine this: a customer requests a new application and you enter the requirements into an AI tool. An hour later, there is code that seemingly does what you wanted. That sounds tempting. But you will soon realise that something is missing: grip. Software development means building in privacy and security from the start, testing code automatically and building applications in a way that they can be managed and developed further. That requires readable code that a developer can understand and maintain.

AI in software development

AI-tools we use for your succes.

OpenAI

OpenAI is an advanced AI technology that can conduct conversations, answer complex questions and make information understandable. It helps organisations make knowledge accessible to employees and customers, turn data into actionable insights and handle routine queries automatically.

Gemini

Gemini is an advanced AI platform that combines natural language and other data sources to automate and improve business processes. It can interpret information, perform analysis and perform tasks within different applications and workflows.

Claude (Anthropic)

Claude (Anthropic) can process information and unlock knowledge without exposing or using sensitive data to train the AI model externally. This allows organisations to apply AI securely within internal tools, portals and business processes.

LangChain

LangChain is a framework that enables language models to be linked to data sources, applications and workflows. It enables organisations to automate complex tasks, enrich knowledge bases and internal tools with AI, and make customer portals smarter.

n8n

n8n is an open-source workflow automation platform that allows you to easily connect different applications and data sources. It allows you to automate tasks and processes, synchronise data and build workflows that fit exactly the way your organisation works.

Orq

Orq is a workflow and process automation platform that makes complex business processes simple and reliably executable. It links different systems together, automates repetitive operations and ensures that information is always available at the right time.

LLaMA

LLaMA is an advanced language model that helps organisations understand, analyse and leverage large amounts of information.

Copilot

Microsoft Copilot is an AI assistant built into familiar Microsoft 365 applications such as Word, Excel and Teams. It helps employees automate repetitive tasks, prepare documents and reports faster and analyse data instantly.

We help corporates move like start-ups, and start-ups grow into corporates.

Take the first step

Ready to build AI into your software? So are we.

Not a ready-made package, but a solution to your problem. Together with Jarno, you explore what is possible.

Jarno Rutjes - Business Director bij Cube - Oldenzaal
Jarno Business Director

With guts and a focus on quality.

Our team. Your team.

Amber Stuivenberg, projectmanager bij Cube

Amber Projectmanager

Good at padel, social and has a good dose of humor. As project manager at Cube, Amber brings technology and client together and ensures that projects run smoothly. Sporty and curious, always ready for a new challenge and to achieve great results together with the team.
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Bart Developer

Whether he's on the judo mat or in the office, Bart brings energy and humor wherever he goes. Always in good spirits, quick-witted, and a colleague you can truly count on.
Bernard Diphooren

Bernard Developer

Tukker, lover of squash, PSV, and photography during the golden hour. Bernard has been working with code for years, paying attention not only to functionality but also to readability and testability. Quiet, precise and always focused on beautiful and well-working solutions.
Bob ten Vergert - Security officer bij Cube - Oldenzaal

Bob Test Engineer | Security & Privacy

Of course, someone has to monitor AVG, quality & security. With conviction and punctuality, our Test Engineer and Security & Privacy Officer, Bob safeguards these facets.
Demi Weustink - Office Manager bij Cube - Oldenzaal

Demi Officemanager

With a down-to-earth outlook and organisational talent, Demi is the go-to person who makes sure everything in the office runs smoothly. Her flexibility and people-oriented approach make her indispensable as office manager.
Dennis Hofs, Full-stack developer bij Cube Oldenzaal

Dennis Full Stack Developer

With his vast knowledge and perseverance, he knows how to solve complex issues, while always being committed and pragmatic. We are happy to have someone like Dennis on our team.
Guus Oude Kotte - Back-end Developer bij Cube - Oldenzaal

Guus Full Stack Developer

Genuine Twente down-to-earthness, you're going to find that with Guus. An approachable and open person, a rock for our team.
Jarno Rutjes - Business Director bij Cube - Oldenzaal

Jarno Business Director

As fanatical as Jarno is in the gym and on the tennis court, he is also committed within Cube. His strength? Thinking along with clients' business and getting to the heart of business processes.
Jarno Witjes - Back-end Developer bij Cube - Oldenzaal

Jarno Back-end Developer

A true professional, Jarno keeps every appointment and delivers reliable results.
Jasper Lanting - Projectmanager bij Cube - Oldenzaal

Jasper Developer

With his technical background, he is the perfect link between the developers and our clients. He is a true team player: sociable, structured and therefore a top Project Manager.
Jenne Morsink - Digital Marketeer bij Cube - Oldenzaal

Jenne Digital Marketeer

With confidence and a sharp pen, Jenne powerfully conveys any message. She knows exactly how to make an impact.
Jeroen Mager - Back-end Developer bij Cube - Oldenzaal

Jeroen Back-end Developer

Just as in jujutsu, the sport Jeroen practices, the same applies at Cube: Jeroen thinks ahead and acts decisively.
Job Keupink - CEO Cube Oldenzaal

Job CEO | Executive

As founder of the organisation, Job starts his working day full of pride. Proud of the Cube team, of what we have achieved together and full of energy to realise our ambitious goals.
Joost van Dijk

Joost Tech Lead | Team Pentagon

An expert in app development, who loves to share his knowledge! With a keen interest in others and a determined attitude, Joost is an asset to any project.
Jordy ten Elsen - Tech Lead Developer bij Cube - Oldenzaal

Jordy Software Architect

With a good dose of (rubber duck) humour, Jordy oversees every situation perfectly. You don't have to chase anything because he always has everything under control.
Justin Buhrmann - Full-stack Developer bij Cube - Oldenzaal

Justin Tech Lead | Team Hexagon

If there is anyone you can count on within the team, it is definitely Justin! With his sense of responsibility, he radiates calmness to his colleagues.
Kees Lempsink, projectmanager bij Cube

Kees Projectmanager

Kees' positive vibe is contagious for the team. A real go-getter, he always makes sure everything is done in the right way - and that way he gets everyone on the same page.
Kevin Veldscholte- Developer bij Cube - Oldenzaal

Kevin Developer

With his cheerful attitude and fresh outlook, Kevin has become a valuable force. He possesses a lot of expert knowledge and puts it to effective use every day.
Laura Spierings - Digital Designer bij Cube - Oldenzaal

Laura Digital Designer

A creative and curious professional with a passion for design and FC Twente. Cheerful, enthusiastic and always up for a good conversation, she brings both atmosphere and quality to her work.
Maartje Harms - Content marketeer bij Cube - Oldenzaal

Maartje Content Marketeer

Whether it is a catchy image or a compelling video, Maartje combines creativity, openness and honesty to tell stories that connect.
Mans Booijink - Operations Manager bij Cube - Oldenzaal

Mans Operations Manager

With a good dose of enthusiasm, Mans focuses daily on optimising processes and working methods. Cooperation is key, with the aim of achieving great results together.
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Marcus Projectmanager

Marcus brings a fine energy to the team with his social character and enthusiasm. A real matchwinner, not only within Cube but also on the tennis court!
Marleen Poorthuis, projectmanager bij Cube

Marleen Projectmanager | Team Lead Octagon

With her down-to-earth approach and a wealth of technical knowledge, Marleen makes every project a success. As a driven Project Manager, she continuously helps Team Octagon move forward.
Mart Nijland - Front-end Developer bij Cube - Oldenzaal

Mart Front-end Developer

With genuine interest, Mart builds front-end experiences that stand out. A precise person with whom working together is always a pleasure.
Melanie Meester - Projectmanager Cube

Melanie Projectmanager | Team Lead Hexagon

Thanks to Melanie's process-oriented approach, nothing gets left behind and everything comes together within the projects. With her enthusiasm, she takes the team with her in this.
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Mick Tech Lead | Team Nexus

Mick works as a Tech Lead and collaborates closely with colleagues and clients to develop practical and smart solutions. With a strong focus on communication and the use of AI, he contributes to increasingly efficient workflows.
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Nicky Projectmanager

Nicky brings people together, keeps an overview and ensures that plans become reality. With her creative vision and down-to-earth approach, she steers projects smoothly to the desired result. Always eager to learn and keen on content.
Onno Scheuten - Business Controller bij Cube - Oldenzaal

Onno Business Controller

With an eye for detail and a talent for numbers, Onno makes sure every comma and decimal is correct. Structured and disciplined - both in the office and on the tennis court, where precision and strategy come together.
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Remi Software Architect

With a passion for imparting his expertise to colleagues and clients, Remi is known within Cube as the team's mentor - or as many call him: 'the Padre'.
Rogier Lohuis, Business Consultant bij Cube

Rogier Business Consultant

Rogier speaks the language of both our clients and our developers. Understanding processes? He is an expert at that!
Rosan van Oers - Manager People & Organization bij Cube - Oldenzaal

Rosan Manager People & Organization

Rosan is the connecting force within our team. Committed, sincere and punctual - the enquiry point that brings people together and keeps the organisation running smoothly.
Roy Teusink - Javascript Developer bij Cube - Oldenzaal

Roy Full Stack Developer

Roy has made his hobby his profession, with a passion for programming and an eye for detail. A quiet, extremely thorough developer who has his work cut out perfectly.
Ruben Assink - Full-stack Developer bij Cube - Oldenzaal

Ruben Full Stack Developer

Enterprising and structured - Ruben is a developer with vision... and he is always up for a game of darts in the break!
Ruben Vaalt - Digital Designer bij Cube - Oldenzaal

Ruben Digital Designer

A Digital Designer who combines innovation and structure, where his work is not only beautiful, but above all functional and purposeful.
Sander Bekkedam - Developer bij Cube - Oldenzaal

Sander Developer

With an impressive amount of knowledge for his age and an athletic attitude, Sander is a committed and energetic force within any project.
Stijn Lammerink - Javascript Developer bij Cube - Oldenzaal

Stijn Front-end Developer

A social Front-end Developer who loves structure and always keeps an overview. A valuable colleague within our team - not only on the shop floor, but also at Friday afternoon drinks!
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Tamara Business Consultant

Tamara knows how to turn any issue into new opportunities with her energy and creative thinking.
Thomas Meulenbroek - Back-end Developer bij Cube - Oldenzaal

Thomas Back-end Developer

A skilled Back-end Developer with a social attitude. Whether it is getting to the bottom of an issue, playing ping-pong or a game of football on the square - he always plays at a high level.
Tom Oude Rengerink

Tom Tech Lead | Team Octagon

Think of speed? Then you think of Tom! Whether it's fast cars or racing on the go-kart track - as long as it goes fast. So the innovative technology in this industry suits him perfectly.
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Wesley Projectmanager

Met zijn IT-ervaring in ERP-software als consultant en projectmanager helpt Wesley klanten graag bij het realiseren van slimme automatisering en digitalisering als waardevolle aanvulling op hun ERP- en CRM-systeem.