Green power from meadow to socket. In this way, Enschede-based energy company Pure Energie is making the energy market in the Netherlands less dependent on fossil energy every day. "We have been building wind turbines and solar panels in the Netherlands since 1995. We sell the power from our energy sources directly to our customers. Nothing more, because that way it's simple and transparent." The difference with other energy companies? "We have never gone green, but always have been."
With a desire to exceed their ambitions and develop a new website, Pure Energie started looking for a partner for a digital transformation in 2018. Jeroen Seppenwoolde, marketing manager at Pure Energie, says: "At the time, we talked to several companies, big and small. But in the end, the choice for Cube was quickly made." The first step in this process was the launch of a new website, followed by the development of a customer portal and a mobile app. With this app, customers can easily view their consumption, report meter readings and manage and pay bills. The focus here was not only on technical improvements, but also on providing an optimal customer experience.
A user-friendly and transparent website.
In developing pure-energie.nl, the focus is on user-friendliness and transparency, with an intuitive calculation tool that allows customers to easily put together a customised energy contract. At the same time, Pure Energy shows the ways in which pure energy is generated, giving visitors insight into both their contract and where their energy comes from. "We aim for a website that both optimises conversion and informs our visitors about the production of renewable energy at our own sites."
Retention engine for effortlessly renewing your contract customers: As a customer, you want to spend as little time as possible managing your energy contract. When your contract is about to expire, you want to be able to renew as easily as possible. Via a personal e-mail with a unique URL, based on their historical consumption and contract details, customers are sent directly to a renewal engine. Here they can easily take out a new energy contract, with their details already filled in, of course. This not only ensures ease of use, but also quick processing of the new contract.
An interactive energy resources map with real-time data: Pure Energie emphasises its identity as a true energy maker with an interactive map showing real-time data from its wind and solar farms. Customers can see exactly where their energy comes from, with a direct link to the current energy production of the various installations. A separate website has been developed for each farm, where more detailed information can be found.
Choice engine for a personalised customised energy contract.
The smart choice engine helps private and business customers easily put together an energy contract. In doing so, the user immediately receives a tailor-made calculation for the specific situation. All costs are clearly displayed for maximum transparency. Although this seems simple, it is still unique in the energy market. The Data Management Platform (DMP) processes the data and sends it directly to Pure Energie's systems, so that registration can be arranged quickly and smoothly.
Insight via the Pure Energy app.
Pure Energie offers both business and residential customer portals so that customers can easily access all relevant information about their consumption, meter readings, contracts, bills, the budget manager and any changes. Available as a mobile app (iOS & Android) and a web app, the customer portal helps users better manage their energy consumption. Here, customers can easily view their energy consumption and quickly see if their current consumption is still in line with the term charge they are paying. Nobody gets happy about running into a hefty bill at the end of an energy contract, which is why the process has been made as easy and transparent as possible. A complete redesign has created a clear and functional interface, allowing users to view their energy data at a glance. The customer portal includes the following features:
Inspection of energy consumption and feed-in.
Overview of installment amounts for gas and electricity, with advice that provides insight into any additional payment or refund at the end of the year.
Access to payments, invoices and contract details.
Meter readings.
With these comprehensive features, the customer portals offer complete transparency and control. Customers can optimise their consumption, use energy more efficiently and save on their energy bills. It also plays a crucial role in customer retention:
"We see that customers who regularly use our app are more likely to renew their energy contract. So the app contributes directly to customer retention."
Jeroen Seppenwoolde
Marketing Manager
Pure Energie - My Company.
A comprehensive environment has been developed for business customers to efficiently manage their energy management. Customers with many addresses to manage, such as construction companies, for example, can add and manage addresses and connections completely independently and very efficiently. This makes managing energy contracts significantly easier for these companies. The system allows projects to be created and connections are grouped under these projects. The status of connections is easy to track, with updates such as added, rejected or pending. In addition, detailed data are available, such as the type of connection (gas or electricity), consumption, invoices and meter readings. Moreover, connections can easily be cancelled or changed, all from one clear portal.
Customised data management platform.
Pure Energie's custom-developed Data Management Platform (DMP) integrates data from various internal systems such as the CRM, ERP and digital applications such as our website, the Pure Energie App and the customer portal. The platform ensures secure, consistent and reliable data and supports automated workflows such as contact requests and price calculations. The DMP speeds up data processing, minimises errors and enables quick adjustments in the event of market or regulatory changes. With the ability to quickly integrate new functionalities, the platform remains future-proof and improves both efficiency and customer experience.
The results: greater insight, simplicity and efficiency.
Higher conversion: User-friendly choice flows and transparent information have increased the number of conversions.
Efficiency and automation: Work processes have been optimised, allowing Pure Energie to move faster and serve customers better.
Better customer experience: Customers now have insight into their consumption through the Pure Energie app and can more easily manage their energy, which increases customer satisfaction.
Scalability:The new digital ecosystem provides Pure Energie with a solid foundation to capitalise on future trends, such as dynamic contracts and new renewable energy solutions.
Through its digital transformation, Pure Energie has further strengthened its core values of transparency and customer-friendliness. These changes have led to higher conversion rates, improved customer experience and more efficient operations, and enable Pure Energie to respond quickly to new trends and developments in the energy market in the future. By investing in new products and constantly improving existing ones, Pure Energie remains committed to sustainable and transparent energy solutions and offers its customers a future-proof platform for managing their energy needs.
Our team. Or well, actually the team of Pure Energie.
Think of speed? Then you think of Tom! Whether it's fast cars or racing on the go-kart track - as long as it goes fast. So the innovative technology in this industry suits him perfectly.
Think of speed? Then you think of Tom! Whether it's fast cars or racing on the go-kart track - as long as it goes fast. So the innovative technology in this industry suits him perfectly.
With her down-to-earth approach and a wealth of technical knowledge, Marleen makes every project a success. As a driven Project Manager, she continuously helps Team Octagon move forward.
With her down-to-earth approach and a wealth of technical knowledge, Marleen makes every project a success. As a driven Project Manager, she continuously helps Team Octagon move forward.
As fanatical as Jarno is in the gym and on the tennis court, he is also committed within Cube. His strength? Thinking along with clients' business and getting to the heart of business processes.
As fanatical as Jarno is in the gym and on the tennis court, he is also committed within Cube. His strength? Thinking along with clients' business and getting to the heart of business processes.
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