In-House Digital Lead: In-House Expertise, Leadership, and Execution.

An In-House Digital Lead is a full-time specialist at Cube who spends one or more half-days per month on-site working alongside your organization and translates digital ambitions into concrete steps. Think of a construction site with an architect: not only is there hard work being done, but everyone is focused on building a single, cohesive whole. In practice, digital plans often get shelved due to a lack of knowledge, capacity, or ownership. The In-House Digital Lead provides overview, monitors priorities, and ensures that digital transformation isn’t just conceived, but actually happens.

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Explore the possibilities

Where digital plans get stuck.

Ideas without direction.

Good ideas emerge in multiple places at once, but without coordination, the wish list grows faster than implementation. The result: overlapping tools, duplicate data, and systems that don’t communicate with each other. An In-House Digital Lead provides clarity, determines priorities, and translates individual ideas into concrete steps that make a real difference.

There is no digital strategy.

You want to move forward, but you lack a clear plan and consistent coordination. No one is ensuring cohesion or determining the order of priorities, which causes digital transformation to get bogged down in isolated actions. The Digital Lead brings structure and connects the teams working together on this initiative.

Returns are not materializing.

A new tool or license is only valuable if it is successfully integrated into the organization. Without implementation, adoption, and follow-up, it will not deliver a return on investment. The Digital Lead ensures that digital investments become part of daily practice and actually deliver value.

AI needs guidance.

You can see what AI is capable of, but you haven’t yet figured out how to apply it to your processes. The Digital Lead helps you implement AI in a practical way, determine the right first steps, and treat AI as part of your broader digital development—not as a standalone pilot.

De rol van een Inhouse Digital Lead?

De Inhouse Digital Lead is er voor organisaties die digitaal verder willen, maar intern niet altijd de tijd, kennis of capaciteit hebben om dat op te pakken. Een specialist van Cube werkt op vaste momenten mee binnen jouw organisatie en is daarmee een vast aanspreekpunt én een aanjager van digitale vooruitgang. Het verschil zit in continuïteit. De Digital Lead kijkt regelmatig mee, leert je organisatie steeds beter kennen en houdt keuzes en prioriteiten scherp. Zo blijven digitale ideeën niet hangen in overleg, maar worden ze vertaald naar acties die passen bij de praktijk.

Where do you want to be a year from now?

From Idea to Implementation

What are the benefits of an In-House Digital Lead?

Brainpower

At set times, you bring in digital expertise. Someone who gets involved, gets to know the context, and helps turn ambitions into clear choices and tangible progress. Not just talking about what’s possible, but making sure the right steps are taken.

Grip

The Digital Lead oversees the digital roadmap and stays on top of current developments. The Digital Lead also takes a critical look at digital investments to ensure that time, budget, and development capacity are not misallocated. You know where your money is going and why.

Opportunities

Manual tasks that could be streamlined, systems that could be better integrated, and data that could yield greater value: the Digital Lead identifies where you can automate your business processes and where data and AI add tangible value.

Next steps

Plans don’t get stuck in discussions. The Digital Lead turns actions into concrete steps, brings the right people to the table, and ensures that each step is addressed and completed.

Connection

Digital progress requires collaboration. The Digital Lead connects internal teams and coordinates with external partners, ensuring that everyone is working toward the same goal and that system integrations run smoothly. This gives you access to structured digital expertise without having to hire or create an additional position. You make targeted investments in digital capabilities, with a consistent rhythm and a familiar face within the organization.

You have the ambition. We have the builders.

Take the first step

Want to start a pilot month? Let's connect.

Jarno Rutjes - Business Director bij Cube - Oldenzaal

Jarno Business Director

Here's how Cube's In-House Digital Lead works.

Create

We’ll start by getting to know each other and taking a look at your day-to-day operations: what initiatives are already underway, where are the opportunities, and what do you want to achieve? Often, that first conversation brings something to light that proves more helpful than expected.

Unite

We bring structure to everything we encounter. What’s a priority, what can wait, and which step will yield the greatest results right now? Together, we determine the direction.

Build

The Digital Lead ensures that initiatives are implemented and that the right people are brought on board. Plans are tackled step by step and delivered.

Evolve

This is not a one-time process. At the end of each period, we take another look: what has been achieved, what needs to be adjusted, and what is the next step? The Digital Lead gets to know your organization better and better, making it increasingly valuable.

When an In-House Digital Lead adds value.

An In-House Digital Lead adds value especially in organizations where many processes converge, but where digitization or automation has not yet gained momentum on its own. Think of manual work that could be streamlined, systems that don’t integrate well with one another, or ideas for AI and data that haven’t yet been turned into concrete next steps. The Digital Lead observes day-to-day operations, identifies areas where processes can be optimized, and ensures that opportunities are translated into concrete steps that are actually implemented.

What's stopping you?

An In-House Digital Lead is the right fit for you if...

Manually

Processes take a lot of time due to manual work or duplication of effort.

Fragmented

Systems don't integrate properly, and information becomes fragmented.

Automation

You want to automate or digitize, but you're not quite sure where to start.

Delay

Digital projects are delayed due to a lack of ownership, direction, or capacity.

Opportunities

You see opportunities in AI, data, or process optimization, but these haven't been fleshed out yet.

Propellant

You don't need a full-time digital director, but you do need someone to drive digital progress.

We help corporations operate like startups, and startups grow into corporations.

Are you facing a problem?

Digital transformation? Start here.

You don't have to have it all figured out yet. Together with Jarno, you'll explore where digital management makes the biggest difference.

Jarno Business Director

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What is your e-mail? *

What is your phone number? *

What is your message? *

With courage, pragmatism, and a focus on quality.

Our team. Your team.

Amber Stuivenberg, projectmanager bij Cube

Amber Projectmanager

Good at padel, social and has a good dose of humor. As project manager at Cube, Amber brings technology and client together and ensures that projects run smoothly. Sporty and curious, always ready for a new challenge and to achieve great results together with the team.

Bart Developer

Whether he's on the judo mat or in the office, Bart brings energy and humor wherever he goes. Always in good spirits, quick-witted, and a colleague you can truly count on.

Bernard Developer

Tukker, lover of squash, PSV, and photography during the golden hour. Bernard has been working with code for years, paying attention not only to functionality but also to readability and testability. Quiet, precise and always focused on beautiful and well-working solutions.

Bob ten Vergert - Security officer bij Cube - Oldenzaal

Bob Test Engineer | Security & Privacy

Of course, someone has to monitor AVG, quality & security. With conviction and punctuality, our Test Engineer and Security & Privacy Officer, Bob safeguards these facets.

Demi Weustink - Office Manager bij Cube - Oldenzaal

Demi Officemanager

With a down-to-earth outlook and organisational talent, Demi is the go-to person who makes sure everything in the office runs smoothly. Her flexibility and people-oriented approach make her indispensable as office manager.

Dennis Hofs, Full-stack developer bij Cube Oldenzaal

Dennis Full Stack Developer

With his vast knowledge and perseverance, he knows how to solve complex issues, while always being committed and pragmatic. We are happy to have someone like Dennis on our team.

Guus Oude Kotte - Back-end Developer bij Cube - Oldenzaal

Guus Full Stack Developer

Genuine Twente down-to-earthness, you're going to find that with Guus. An approachable and open person, a rock for our team.

Jarno Business Director

As fanatical as Jarno is in the gym and on the tennis court, he is also committed within Cube. His strength? Thinking along with clients' business and getting to the heart of business processes.

Jarno Witjes - Back-end Developer bij Cube - Oldenzaal

Jarno Back-end Developer

A true professional, Jarno keeps every appointment and delivers reliable results.

Jasper Lanting - Projectmanager bij Cube - Oldenzaal

Jasper Developer

With his technical background, he is the perfect link between the developers and our clients. He is a true team player: sociable, structured and therefore a top Project Manager.

Jenne Morsink - Digital Marketeer bij Cube - Oldenzaal

Jenne Digital Marketeer

With confidence and a sharp pen, Jenne powerfully conveys any message. She knows exactly how to make an impact.

Jeroen Mager - Back-end Developer bij Cube - Oldenzaal

Jeroen Back-end Developer

Just as in jujutsu, the sport Jeroen practices, the same applies at Cube: Jeroen thinks ahead and acts decisively.

Job CEO | Executive

As founder of the organisation, Job starts his working day full of pride. Proud of the Cube team, of what we have achieved together and full of energy to realise our ambitious goals.

Joost Tech Lead | Team Pentagon

An expert in app development, who loves to share his knowledge! With a keen interest in others and a determined attitude, Joost is an asset to any project.

Jordy ten Elsen - Tech Lead Developer bij Cube - Oldenzaal

Jordy Software Architect

With a good dose of (rubber duck) humour, Jordy oversees every situation perfectly. You don't have to chase anything because he always has everything under control.

Justin Buhrmann - Full-stack Developer bij Cube - Oldenzaal

Justin Tech Lead | Team Hexagon

If there is anyone you can count on within the team, it is definitely Justin! With his sense of responsibility, he radiates calmness to his colleagues.

Kees Projectmanager

Kees' positive vibe is contagious for the team. A real go-getter, he always makes sure everything is done in the right way - and that way he gets everyone on the same page.

Kevin Veldscholte- Developer bij Cube - Oldenzaal

Kevin Developer

With his cheerful attitude and fresh outlook, Kevin has become a valuable force. He possesses a lot of expert knowledge and puts it to effective use every day.

Laura Spierings - Digital Designer bij Cube - Oldenzaal

Laura Digital Designer

A creative and curious professional with a passion for design and FC Twente. Cheerful, enthusiastic and always up for a good conversation, she brings both atmosphere and quality to her work.

Maartje Harms - Content marketeer bij Cube - Oldenzaal

Maartje Content Marketeer

Whether it is a catchy image or a compelling video, Maartje combines creativity, openness and honesty to tell stories that connect.

Mans Booijink - Operations Manager bij Cube - Oldenzaal

Mans Operations Manager

With a good dose of enthusiasm, Mans focuses daily on optimising processes and working methods. Cooperation is key, with the aim of achieving great results together.

Marcus Projectmanager

Marcus brings a fine energy to the team with his social character and enthusiasm. A real matchwinner, not only within Cube but also on the tennis court!

Marleen Poorthuis, projectmanager bij Cube

Marleen Projectmanager | Team Lead Octagon

With her down-to-earth approach and a wealth of technical knowledge, Marleen makes every project a success. As a driven Project Manager, she continuously helps Team Octagon move forward.

Mart Nijland - Front-end Developer bij Cube - Oldenzaal

Mart Front-end Developer

With genuine interest, Mart builds front-end experiences that stand out. A precise person with whom working together is always a pleasure.

Melanie Projectmanager | Team Lead Hexagon

Thanks to Melanie's process-oriented approach, nothing gets left behind and everything comes together within the projects. With her enthusiasm, she takes the team with her in this.

Mick Tech Lead | Team Nexus

Mick works as a Tech Lead and collaborates closely with colleagues and clients to develop practical and smart solutions. With a strong focus on communication and the use of AI, he contributes to increasingly efficient workflows.

Nicky Projectmanager

Nicky brings people together, keeps an overview and ensures that plans become reality. With her creative vision and down-to-earth approach, she steers projects smoothly to the desired result. Always eager to learn and keen on content.

Onno Scheuten - Business Controller bij Cube - Oldenzaal

Onno Business Controller

With an eye for detail and a talent for numbers, Onno makes sure every comma and decimal is correct. Structured and disciplined - both in the office and on the tennis court, where precision and strategy come together.

Remi Software Architect

With a passion for imparting his expertise to colleagues and clients, Remi is known within Cube as the team's mentor - or as many call him: 'the Padre'.

Rogier Lohuis, Business Consultant bij Cube

Rogier Business Consultant

Rogier speaks the language of both our clients and our developers. Understanding processes? He is an expert at that!

Rosan van Oers - Manager People & Organization bij Cube - Oldenzaal

Rosan Manager People & Organization

Rosan is the connecting force within our team. Committed, sincere and punctual - the enquiry point that brings people together and keeps the organisation running smoothly.

Roy Teusink - Javascript Developer bij Cube - Oldenzaal

Roy Full Stack Developer

Roy has made his hobby his profession, with a passion for programming and an eye for detail. A quiet, extremely thorough developer who has his work cut out perfectly.

Ruben Assink - Full-stack Developer bij Cube - Oldenzaal

Ruben Full Stack Developer

Enterprising and structured - Ruben is a developer with vision... and he is always up for a game of darts in the break!

Ruben Vaalt - Digital Designer bij Cube - Oldenzaal

Ruben Digital Designer

A Digital Designer who combines innovation and structure, where his work is not only beautiful, but above all functional and purposeful.

Sander Bekkedam - Developer bij Cube - Oldenzaal

Sander Developer

With an impressive amount of knowledge for his age and an athletic attitude, Sander is a committed and energetic force within any project.

Stijn Lammerink - Javascript Developer bij Cube - Oldenzaal

Stijn Front-end Developer

A social Front-end Developer who loves structure and always keeps an overview. A valuable colleague within our team - not only on the shop floor, but also at Friday afternoon drinks!

Tamara Business Consultant

Tamara knows how to turn any issue into new opportunities with her energy and creative thinking.

Thomas Meulenbroek - Back-end Developer bij Cube - Oldenzaal

Thomas Back-end Developer

A skilled Back-end Developer with a social attitude. Whether it is getting to the bottom of an issue, playing ping-pong or a game of football on the square - he always plays at a high level.

Tom Tech Lead | Team Octagon

Think of speed? Then you think of Tom! Whether it's fast cars or racing on the go-kart track - as long as it goes fast. So the innovative technology in this industry suits him perfectly.

Wesley Projectmanager

Met zijn IT-ervaring in ERP-software als consultant en projectmanager helpt Wesley klanten graag bij het realiseren van slimme automatisering en digitalisering als waardevolle aanvulling op hun ERP- en CRM-systeem.

Questions? No problem.

An In-House Digital Lead is a Cube specialist who works within your organization at set times, without you having to recruit, train, or supervise a new employee. You gain immediate expertise and continuity.

That varies by organization. A Digital Lead contributes one or more half-days per month. An intake interview is used to determine what level of involvement is appropriate given the scope of the digital agenda and the stage the organization is in.

An IT department manages and maintains systems. A Digital Lead looks further ahead: he identifies opportunities, ensures coherence among initiatives, and makes sure that digital ambitions are actually translated into concrete steps. The roles complement each other.

Yes, exactly. Many organizations start with a general sense that more is possible, but without a clear idea of where to begin. The Digital Lead helps determine that direction and clarify priorities.