Kickoff: From digital demand to a well-substantiated Business Case.

A Kickoff breaks down your digital challenge into something you can decide on, plan, and implement. In four weeks, we’ll work together to define the value you expect, who you’re solving the problem for, and what it will roughly cost. You’ll end up with a well-founded business case, a clearly defined scope, and an first prototype.

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What is the Kickoff phase at Cube?

The Kickoff is our assessment phase. In a short period of time, we gather the right input in a targeted manner, identify dependencies and risks early on, and lay the foundation for a smooth continuation. Four sessions, four weeks, one shared roadmap. What sets the Kickoff apart from a typical project kickoff: we don’t get bogged down in the question of what we’re going to build, but immediately clarify why. What value do you expect to deliver, for whom, why now, and how will you demonstrate later that it works? This way, a project doesn’t start based on gut feeling, but on a solid rationale that you can share with your own organization.

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Why a business case makes all the difference.

Without a business case, scope quickly turns into a wish list. Discussions about priorities are based on gut feelings, and it’s nearly impossible to determine afterward whether the project was a success. With a business case, you have a testable hypothesis: what value do you expect, what KPIs go along with it, what assumptions are you making, and what is a reasonable investment range? That makes it easier to say no to “nice-to-haves,” to make adjustments along the way, and to verify after go-live whether the solution is truly making an impact. Consider the difference between a wish list and a roadmap. A wish list just keeps growing. A roadmap forces you to make choices.

Plan your Kickoff

Are you ready?

The three themes of the Kickoff.

Insight and Analysis

Where do we stand now? During the initial meeting with stakeholders, we refine the goal, rationale, and urgency, and define the problem statement and success criteria in a single, clear statement. We also map out the digital landscape: processes, channels, data, and integrations, as well as bottlenecks in processes and the user experience.

Direction and values

Where do we want to go? We describe the desired functionality and map out the digital landscape using the C4 model. We then formulate the value proposition as a hypothesis: where does the value come from (such as cost savings or time savings), and under what assumptions. Finally, we formulate KPIs, including a baseline measurement and an owner.

Scope and prototype

What exactly are we going to do? We define the scope in user stories and prioritize them together with the business and users. We define Phase 1 based on where can you make the biggest impact, and how can you deliver that as quickly as possible? Next steps are outlined in a roadmap, with risks and dependencies clearly identified and an initial prototype.

The Kickoff consists of four sessions.

Session 1

Kickoff

Define the objective, rationale, urgency, and success criteria. Map out the current situation and digital landscape. Identify challenges and opportunities from the perspectives of the business, users, and technology.

Session 2

Desired situation and value.

Describe the desired outcome, outline the digital landscape using the C4 model, develop the value proposition as a hypothesis, and formulate KPIs.

Session 3

Define the scope.

Define the scope in user stories and phases, delineate Phase 1, draw up a roadmap for subsequent phases, and identify risks and dependencies.

Session 4

Presenting a business case.

The business case in a decision-ready format, an explanation of the scope and investment range, a presentation of the prototype, and a look at Design and Build.

Want to build with Cube?

Who's joining us from Cube.

A fixed team participates in a Kickoff: a business consultant who thoroughly understands the issue and the value, a software architect for the target architecture, a developer to assess technical feasibility, and a project manager who guides the process and the sessions. They work closely with the experts from your organization, because the knowledge about your processes lies with your people.

From Kickoff to Design and Build.

After the Kickoff, the Design and Build phase of Phase 1 begins. We develop the designs, finalize the technical landscape design, and then begin the technical implementation. Since the scope, risks, and expected value have already been defined, this phase is about building—not figuring things out. For the design work, we use design sprints, after which the implementation of your custom software begins. Growth doesn’t stop at launch. In a impact session, we periodically step back from the daily hustle and bustle to reassess the strategy and roadmap.

All phases fall within the scope of our ISO 27001 and NEN 7510 certifications. Our processes are periodically audited by an external party.

What you'll get from the Kickoff.

A well-reasoned case

What value you expect, which KPIs are associated with it, what assumptions underlie it, and what investment range makes sense. All presented in a format that allows you to make a decision internally.

A clearly defined scope

Prioritized user stories, a clearly defined Phase 1, and a roadmap with follow-up epics. Plus an overview of risks and dependencies you’ll want to know about in advance.

A physical prototype

An overview of the key screens, flows, and content. It’s not a final design, and the technical implementation isn’t ready yet, but it’s enough to test different options and gather feedback.

We help corporations operate like startups, and startups grow into corporations.

Mart Nijland, front-end developer bij Cube Oldenzaal

Ready to Kickoff? So are we.

Feel free to send us a message, and we'll work with you to explore the possibilities for your organization.

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With courage, a level-headed approach, and a focus on quality.

Our team. Your team.

Amber Stuivenberg, projectmanager bij Cube

Amber Projectmanager

Good at padel, social and has a good dose of humor. As project manager at Cube, Amber brings technology and client together and ensures that projects run smoothly. Sporty and curious, always ready for a new challenge and to achieve great results together with the team.

Bart Developer

Whether he's on the judo mat or in the office, Bart brings energy and humor wherever he goes. Always in good spirits, quick-witted, and a colleague you can truly count on.

Bernard Developer

Tukker, lover of squash, PSV, and photography during the golden hour. Bernard has been working with code for years, paying attention not only to functionality but also to readability and testability. Quiet, precise and always focused on beautiful and well-working solutions.

Bob ten Vergert - Security officer bij Cube - Oldenzaal

Bob Test Engineer | Security & Privacy

Of course, someone has to monitor AVG, quality & security. With conviction and punctuality, our Test Engineer and Security & Privacy Officer, Bob safeguards these facets.

Demi Weustink - Office Manager bij Cube - Oldenzaal

Demi Officemanager

With a down-to-earth outlook and organisational talent, Demi is the go-to person who makes sure everything in the office runs smoothly. Her flexibility and people-oriented approach make her indispensable as office manager.

Dennis Hofs, Full-stack developer bij Cube Oldenzaal

Dennis Full Stack Developer

With his vast knowledge and perseverance, he knows how to solve complex issues, while always being committed and pragmatic. We are happy to have someone like Dennis on our team.

Guus Oude Kotte - Back-end Developer bij Cube - Oldenzaal

Guus Full Stack Developer

Genuine Twente down-to-earthness, you're going to find that with Guus. An approachable and open person, a rock for our team.

Jarno Rutjes - Business Director bij Cube - Oldenzaal

Jarno Business Director

As fanatical as Jarno is in the gym and on the tennis court, he is also committed within Cube. His strength? Thinking along with clients' business and getting to the heart of business processes.

Jarno Witjes - Back-end Developer bij Cube - Oldenzaal

Jarno Back-end Developer

A true professional, Jarno keeps every appointment and delivers reliable results.

Jasper Lanting - Projectmanager bij Cube - Oldenzaal

Jasper Developer

With his technical background, he is the perfect link between the developers and our clients. He is a true team player: sociable, structured and therefore a top Project Manager.

Jenne Morsink - Digital Marketeer bij Cube - Oldenzaal

Jenne Digital Marketeer

With confidence and a sharp pen, Jenne powerfully conveys any message. She knows exactly how to make an impact.

Jeroen Mager - Back-end Developer bij Cube - Oldenzaal

Jeroen Back-end Developer

Just as in jujutsu, the sport Jeroen practices, the same applies at Cube: Jeroen thinks ahead and acts decisively.

Job CEO | Executive

As founder of the organisation, Job starts his working day full of pride. Proud of the Cube team, of what we have achieved together and full of energy to realise our ambitious goals.

Joost Tech Lead | Team Pentagon

An expert in app development, who loves to share his knowledge! With a keen interest in others and a determined attitude, Joost is an asset to any project.

Jordy ten Elsen - Tech Lead Developer bij Cube - Oldenzaal

Jordy Software Architect

With a good dose of (rubber duck) humour, Jordy oversees every situation perfectly. You don't have to chase anything because he always has everything under control.

Justin Buhrmann - Full-stack Developer bij Cube - Oldenzaal

Justin Tech Lead | Team Hexagon

If there is anyone you can count on within the team, it is definitely Justin! With his sense of responsibility, he radiates calmness to his colleagues.

Kees Projectmanager

Kees' positive vibe is contagious for the team. A real go-getter, he always makes sure everything is done in the right way - and that way he gets everyone on the same page.

Kevin Veldscholte- Developer bij Cube - Oldenzaal

Kevin Developer

With his cheerful attitude and fresh outlook, Kevin has become a valuable force. He possesses a lot of expert knowledge and puts it to effective use every day.

Laura Spierings - Digital Designer bij Cube - Oldenzaal

Laura Digital Designer

A creative and curious professional with a passion for design and FC Twente. Cheerful, enthusiastic and always up for a good conversation, she brings both atmosphere and quality to her work.

Maartje Harms - Content marketeer bij Cube - Oldenzaal

Maartje Content Marketeer

Whether it is a catchy image or a compelling video, Maartje combines creativity, openness and honesty to tell stories that connect.

Mans Booijink - Operations Manager bij Cube - Oldenzaal

Mans Operations Manager

With a good dose of enthusiasm, Mans focuses daily on optimising processes and working methods. Cooperation is key, with the aim of achieving great results together.

Marcus Projectmanager

Marcus brings a fine energy to the team with his social character and enthusiasm. A real matchwinner, not only within Cube but also on the tennis court!

Marleen Poorthuis, projectmanager bij Cube

Marleen Projectmanager | Team Lead Octagon

With her down-to-earth approach and a wealth of technical knowledge, Marleen makes every project a success. As a driven Project Manager, she continuously helps Team Octagon move forward.

Mart Front-end Developer

With genuine interest, Mart builds front-end experiences that stand out. A precise person with whom working together is always a pleasure.

Melanie Projectmanager | Team Lead Hexagon

Thanks to Melanie's process-oriented approach, nothing gets left behind and everything comes together within the projects. With her enthusiasm, she takes the team with her in this.

Mick Tech Lead | Team Nexus

Mick works as a Tech Lead and collaborates closely with colleagues and clients to develop practical and smart solutions. With a strong focus on communication and the use of AI, he contributes to increasingly efficient workflows.

Nicky Projectmanager

Nicky brings people together, keeps an overview and ensures that plans become reality. With her creative vision and down-to-earth approach, she steers projects smoothly to the desired result. Always eager to learn and keen on content.

Onno Scheuten - Business Controller bij Cube - Oldenzaal

Onno Business Controller

With an eye for detail and a talent for numbers, Onno makes sure every comma and decimal is correct. Structured and disciplined - both in the office and on the tennis court, where precision and strategy come together.

Remi Software Architect

With a passion for imparting his expertise to colleagues and clients, Remi is known within Cube as the team's mentor - or as many call him: 'the Padre'.

Rogier Lohuis, Business Consultant bij Cube

Rogier Business Consultant

Rogier speaks the language of both our clients and our developers. Understanding processes? He is an expert at that!

Rosan van Oers - Manager People & Organization bij Cube - Oldenzaal

Rosan Manager People & Organization

Rosan is the connecting force within our team. Committed, sincere and punctual - the enquiry point that brings people together and keeps the organisation running smoothly.

Roy Teusink - Javascript Developer bij Cube - Oldenzaal

Roy Full Stack Developer

Roy has made his hobby his profession, with a passion for programming and an eye for detail. A quiet, extremely thorough developer who has his work cut out perfectly.

Ruben Assink - Full-stack Developer bij Cube - Oldenzaal

Ruben Full Stack Developer

Enterprising and structured - Ruben is a developer with vision... and he is always up for a game of darts in the break!

Ruben Vaalt - Digital Designer bij Cube - Oldenzaal

Ruben Digital Designer

A Digital Designer who combines innovation and structure, where his work is not only beautiful, but above all functional and purposeful.

Sander Bekkedam - Developer bij Cube - Oldenzaal

Sander Developer

With an impressive amount of knowledge for his age and an athletic attitude, Sander is a committed and energetic force within any project.

Stijn Lammerink - Javascript Developer bij Cube - Oldenzaal

Stijn Front-end Developer

A social Front-end Developer who loves structure and always keeps an overview. A valuable colleague within our team - not only on the shop floor, but also at Friday afternoon drinks!

Tamara Business Consultant

Tamara knows how to turn any issue into new opportunities with her energy and creative thinking.

Thomas Meulenbroek - Back-end Developer bij Cube - Oldenzaal

Thomas Back-end Developer

A skilled Back-end Developer with a social attitude. Whether it is getting to the bottom of an issue, playing ping-pong or a game of football on the square - he always plays at a high level.

Tom Tech Lead | Team Octagon

Think of speed? Then you think of Tom! Whether it's fast cars or racing on the go-kart track - as long as it goes fast. So the innovative technology in this industry suits him perfectly.

Wesley Projectmanager

Met zijn IT-ervaring in ERP-software als consultant en projectmanager helpt Wesley klanten graag bij het realiseren van slimme automatisering en digitalisering als waardevolle aanvulling op hun ERP- en CRM-systeem.

Questions? No problem.

A Kickoff lasts four weeks and consists of four group sessions. Between sessions, we work through the results so that each session builds on the previous one.

It seems similar, but it’s not quite the same. This phase used to be called Sprint 0 at Cube. The name has been changed to Kickoff, and the scope has been expanded to include an explicit business case and an initial prototype.

A well-reasoned business case with KPIs and an investment range, a clearly defined scope in user stories with a roadmap, and an initial prototype of the most important screens and flows.

A business consultant, a software architect, a developer, and a project manager. They work together with the experts from your organization, because that’s where the knowledge about your processes lies.