Machine Learning: smarter insights, better decisions

Machine learning (ML) offers the ability to not only collect large amounts of data, but also actively use it for insight, optimisation and predictive analytics. But what exactly is machine learning, and why should your organisation adopt it today?

What needs to be improved tomorrow?

More info about Machine Learning

Wat is machine learning?

Machine learning is an important branch of artificial intelligence (AI) in which computer systems learn from data without explicit programming for each task. By recognising patterns in historical data, an ML model can make predictions, spot anomalies, analyse behaviour or provide recommendations. Think, for example, of predicting customer turnover, optimising inventory levels or automatically recognising fraud.

Do you recognise these challenges ?

Organisations often sit on a goldmine of data, from customer information and transactions to sensor data and marketing results. Yet much of this value remains untapped. Manual analysis is time-consuming and error-prone, and it is almost impossible to discover the truly relevant insights in the jumble of numbers and patterns. Data is often scattered in different systems, making it feel like you have to put puzzle pieces together from multiple boxes. Sometimes data is missing or inconsistent, so the result is never completely reliable.

Meanwhile, the market is changing at lightning speed: customer behaviour, trends and operational processes are constantly evolving. As a result, traditional analysis methods lag behind. Moreover, they often lack the right knowledge or expertise to turn complex data into actionable insights, and systems such as CRM, ERP and marketing tools are not always well aligned. The result: valuable opportunities for more efficient processes, better customer insight and innovation slip between your fingers.

What’s still unanswered?

Data-driven predictions and recommendations

New forms of insight with Machine Learning.

More efficient operations

Processes are automated and optimised, speeding up work and freeing up time for strategic tasks.

Better customer insights and risk detection

Marketing and sales can target customer behaviour, while risks are detected faster in, for example, quality control or fraud prevention

Increased competitiveness

Organisations can react faster and smarter to changes in the market, differentiating themselves and making the most of opportunities.

We are happy to walk you through it

How does Cube tackle machine learning?

Analysis

1: Clear questioning and data analysis

Despite its many benefits, many organisations struggle with how to make machine learning applicable to their own situation. Implementing ML requires a careful approach, appropriate technology and, above all, clear goals. Together with you, we determine what you want to achieve. Do you want to predict customer turnover? Or do you want better insight into your stock? Which decisions do you want to improve? Based on this, we look at what data you have available, what the quality is and how this data can be delivered.

Training

2: Developing and training models

Based on the available data and query, our project team develops machine learning models. These can range from simple predictive models to complex neural networks. We train the models, validate their accuracy and ensure they are reliable.

Explanation

3: Transparency and explainability

We think it is important that you understand how the model works and what data influences decisions. Therefore, we provide clear reporting and explanations so that both business and IT have confidence in the outcomes. This also helps with compliance and meeting regulations.

Integration

4: Integration and scalability

A model is only valuable when it becomes part of daily practice. We integrate the models into dashboards, apps or existing systems so that users can work directly with the insights. Moreover, we ensure that the solution is scalable and can easily be further developed.

Production use

5: Further development and support

Machine learning is not a one-off activity. As more data becomes available and the organisation changes, we adapt and continuously improve models. Cube guides you through proof-of-concept phases and ensures a smooth transition to production use.

Let’s build

Value from Machine Learning

Retention

By analysing patterns in customer behaviour, companies can predict which customers might leave. This enables them to take timely action, increasing customer satisfaction and loyalty.

Voorraad

Machine learning maakt inzichtelijk hoe vraagpatronen en seizoensinvloeden de voorraad beïnvloeden. Hierdoor kunnen bedrijven hun voorraad beter afstemmen op de markt, met lagere kosten en minder kans op out-of-stock situaties.

Leads

Sales teams can focus on the most promising leads. Data-based prioritisation makes sales efforts more effective and increases conversions.

Risk

Anomalies or suspicious patterns are spotted early. This helps organisations in sectors such as finance and healthcare prevent fraud, errors or quality problems.

Insight

Data is transformed into concrete, actionable insights that support strategic decisions. Organisations discover new opportunities and can act faster and smarter.

Privacy

All solutions are fully tailored to the client sector and comply with applicable data and privacy laws, ensuring that insights are applied securely and responsibly.

Machine Learning, AI and the Data Management Platform

Machine learning is at the heart of many AI applications because it enables systems to learn from data and become ever better at predicting, analysing and advising. But good AI only works if the data on which it learns is firmly embedded in the organisation. This is where a Data Management Platform (DMP) comes in: the DMP acts as the central link between your existing systems and your AI/ML models.

The DMP as a power source for AI.

A DMP collects and structures data from disparate sources such as CRM, ERP, web applications and sensors. By harmonising this data and making it consistently available, machine learning can train AI models with clean, reliable and contextual information. This is essential because data quality directly determines the quality of AI outcomes.

From raw data to AI features.

A DMP makes data "AI-ready": it provides a platform on which information is continuously updated, validated and enriched. This allows AI:

Recognise patterns in real-time or historical data.
Make predictions that align with business goals.
Train models that can be translated into practical applications within your organisation.

View our AI-powered features

Integration into your systems

A machine learning model on its own has little value; it needs to be integrated into the systems you use every day, for example dashboards, apps, portals or business automations. The DMP makes this integration feasible by centrally controlling data flows, so that the AI output is reliable, scalable and reusable across your digital landscape. In short: machine learning feeds your AI with knowledge, and the DMP ensures that this knowledge can be reliably and applied in your processes. That makes AI integration effective, scalable and valuable for your organisation.

Ready to make your data really work?

Machine Learning offers huge opportunities to work smarter, improve processes and make more informed decisions. It helps organisations discover patterns in their data, predict future developments and spot risks faster. Cube guides you step by step in understanding, implementing and applying this technology, so that the solutions fully fit your situation, available data and strategic goals. In this way, machine learning becomes not just a technique, but a real engine for growth and innovation within your organisation.

Let's work together

We help corporates move like start-ups, and start-ups grow into corporates.

Curious to see what’s possible?

Want to use data and AI? Let’s have a chat.

You don’t need to know exactly which model you need just yet. Together with Remi, you’ll explore which data, insights or predictions could add value.

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With guts and a focus on quality.

Our team. Your team.

Amber Stuivenberg, projectmanager bij Cube

Amber Projectmanager

Good at padel, social and has a good dose of humor. As project manager at Cube, Amber brings technology and client together and ensures that projects run smoothly. Sporty and curious, always ready for a new challenge and to achieve great results together with the team.

Bart Developer

Whether he's on the judo mat or in the office, Bart brings energy and humor wherever he goes. Always in good spirits, quick-witted, and a colleague you can truly count on.

Bernard Developer

Tukker, lover of squash, PSV, and photography during the golden hour. Bernard has been working with code for years, paying attention not only to functionality but also to readability and testability. Quiet, precise and always focused on beautiful and well-working solutions.

Bob ten Vergert - Security officer bij Cube - Oldenzaal

Bob Test Engineer | Security & Privacy

Of course, someone has to monitor AVG, quality & security. With conviction and punctuality, our Test Engineer and Security & Privacy Officer, Bob safeguards these facets.

Demi Weustink - Office Manager bij Cube - Oldenzaal

Demi Officemanager

With a down-to-earth outlook and organisational talent, Demi is the go-to person who makes sure everything in the office runs smoothly. Her flexibility and people-oriented approach make her indispensable as office manager.

Dennis Hofs, Full-stack developer bij Cube Oldenzaal

Dennis Full Stack Developer

With his vast knowledge and perseverance, he knows how to solve complex issues, while always being committed and pragmatic. We are happy to have someone like Dennis on our team.

Guus Oude Kotte - Back-end Developer bij Cube - Oldenzaal

Guus Full Stack Developer

Genuine Twente down-to-earthness, you're going to find that with Guus. An approachable and open person, a rock for our team.

Jarno Rutjes - Business Director bij Cube - Oldenzaal

Jarno Business Director

As fanatical as Jarno is in the gym and on the tennis court, he is also committed within Cube. His strength? Thinking along with clients' business and getting to the heart of business processes.

Jarno Witjes - Back-end Developer bij Cube - Oldenzaal

Jarno Back-end Developer

A true professional, Jarno keeps every appointment and delivers reliable results.

Jasper Lanting - Projectmanager bij Cube - Oldenzaal

Jasper Developer

With his technical background, he is the perfect link between the developers and our clients. He is a true team player: sociable, structured and therefore a top Project Manager.

Jenne Morsink - Digital Marketeer bij Cube - Oldenzaal

Jenne Digital Marketeer

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Jeroen Mager - Back-end Developer bij Cube - Oldenzaal

Jeroen Back-end Developer

Just as in jujutsu, the sport Jeroen practices, the same applies at Cube: Jeroen thinks ahead and acts decisively.

Job CEO | Executive

As founder of the organisation, Job starts his working day full of pride. Proud of the Cube team, of what we have achieved together and full of energy to realise our ambitious goals.

Joost Tech Lead | Team Pentagon

An expert in app development, who loves to share his knowledge! With a keen interest in others and a determined attitude, Joost is an asset to any project.

Jordy ten Elsen - Tech Lead Developer bij Cube - Oldenzaal

Jordy Software Architect

With a good dose of (rubber duck) humour, Jordy oversees every situation perfectly. You don't have to chase anything because he always has everything under control.

Justin Buhrmann - Full-stack Developer bij Cube - Oldenzaal

Justin Tech Lead | Team Hexagon

If there is anyone you can count on within the team, it is definitely Justin! With his sense of responsibility, he radiates calmness to his colleagues.

Kees Projectmanager

Kees' positive vibe is contagious for the team. A real go-getter, he always makes sure everything is done in the right way - and that way he gets everyone on the same page.

Kevin Veldscholte- Developer bij Cube - Oldenzaal

Kevin Developer

With his cheerful attitude and fresh outlook, Kevin has become a valuable force. He possesses a lot of expert knowledge and puts it to effective use every day.

Laura Spierings - Digital Designer bij Cube - Oldenzaal

Laura Digital Designer

A creative and curious professional with a passion for design and FC Twente. Cheerful, enthusiastic and always up for a good conversation, she brings both atmosphere and quality to her work.

Maartje Harms - Content marketeer bij Cube - Oldenzaal

Maartje Content Marketeer

Whether it is a catchy image or a compelling video, Maartje combines creativity, openness and honesty to tell stories that connect.

Mans Booijink - Operations Manager bij Cube - Oldenzaal

Mans Operations Manager

With a good dose of enthusiasm, Mans focuses daily on optimising processes and working methods. Cooperation is key, with the aim of achieving great results together.

Marcus Projectmanager

Marcus brings a fine energy to the team with his social character and enthusiasm. A real matchwinner, not only within Cube but also on the tennis court!

Marleen Poorthuis, projectmanager bij Cube

Marleen Projectmanager | Team Lead Octagon

With her down-to-earth approach and a wealth of technical knowledge, Marleen makes every project a success. As a driven Project Manager, she continuously helps Team Octagon move forward.

Mart Nijland - Front-end Developer bij Cube - Oldenzaal

Mart Front-end Developer

With genuine interest, Mart builds front-end experiences that stand out. A precise person with whom working together is always a pleasure.

Melanie Projectmanager | Team Lead Hexagon

Thanks to Melanie's process-oriented approach, nothing gets left behind and everything comes together within the projects. With her enthusiasm, she takes the team with her in this.

Mick Tech Lead | Team Nexus

Mick works as a Tech Lead and collaborates closely with colleagues and clients to develop practical and smart solutions. With a strong focus on communication and the use of AI, he contributes to increasingly efficient workflows.

Nicky Projectmanager

Nicky brings people together, keeps an overview and ensures that plans become reality. With her creative vision and down-to-earth approach, she steers projects smoothly to the desired result. Always eager to learn and keen on content.

Onno Scheuten - Business Controller bij Cube - Oldenzaal

Onno Business Controller

With an eye for detail and a talent for numbers, Onno makes sure every comma and decimal is correct. Structured and disciplined - both in the office and on the tennis court, where precision and strategy come together.

Remi Software Architect

With a passion for imparting his expertise to colleagues and clients, Remi is known within Cube as the team's mentor - or as many call him: 'the Padre'.

Rogier Lohuis, Business Consultant bij Cube

Rogier Business Consultant

Rogier speaks the language of both our clients and our developers. Understanding processes? He is an expert at that!

Rosan van Oers - Manager People & Organization bij Cube - Oldenzaal

Rosan Manager People & Organization

Rosan is the connecting force within our team. Committed, sincere and punctual - the enquiry point that brings people together and keeps the organisation running smoothly.

Roy Teusink - Javascript Developer bij Cube - Oldenzaal

Roy Full Stack Developer

Roy has made his hobby his profession, with a passion for programming and an eye for detail. A quiet, extremely thorough developer who has his work cut out perfectly.

Ruben Assink - Full-stack Developer bij Cube - Oldenzaal

Ruben Full Stack Developer

Enterprising and structured - Ruben is a developer with vision... and he is always up for a game of darts in the break!

Ruben Vaalt - Digital Designer bij Cube - Oldenzaal

Ruben Digital Designer

A Digital Designer who combines innovation and structure, where his work is not only beautiful, but above all functional and purposeful.

Sander Bekkedam - Developer bij Cube - Oldenzaal

Sander Developer

With an impressive amount of knowledge for his age and an athletic attitude, Sander is a committed and energetic force within any project.

Stijn Lammerink - Javascript Developer bij Cube - Oldenzaal

Stijn Front-end Developer

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Tamara Business Consultant

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Thomas Meulenbroek - Back-end Developer bij Cube - Oldenzaal

Thomas Back-end Developer

A skilled Back-end Developer with a social attitude. Whether it is getting to the bottom of an issue, playing ping-pong or a game of football on the square - he always plays at a high level.

Tom Tech Lead | Team Octagon

Think of speed? Then you think of Tom! Whether it's fast cars or racing on the go-kart track - as long as it goes fast. So the innovative technology in this industry suits him perfectly.

Wesley Projectmanager

Met zijn IT-ervaring in ERP-software als consultant en projectmanager helpt Wesley klanten graag bij het realiseren van slimme automatisering en digitalisering als waardevolle aanvulling op hun ERP- en CRM-systeem.