Cube launches the Performance Monitor for marketers.

The importance of website performance.

As a digital agency, Cube understands better than anyone that website performance not only affects the user experience, but is also a decisive factor for search engine optimisation (SEO) and overall online success.

The speed and reliability of your website have a huge impact on both users and search engines. In the context of search engines, such as Google, fast loading time and overall performance is one of the most important criteria in determining search rankings (rankings). In addition, modern internet users have little patience for slow websites; a delay of even a few seconds can lead to a significant decrease in conversions and an increased bounce rate. By ensuring performance excellence, you can not only create a positive user experience, but also achieve higher engagement and conversion rates. The performance monitor we developed helps you identify performance issues. As a marketer, you can use it now! Get in touch to discuss the possibilities.

Check out the video below in which Jarno explains all about how the Performance Monitor works.

Performance Monitor is linked to Google Lighthouse.

When you strive for website excellence, knowledge quickly becomes your strength. In this quest, Google Lighthouse plays a crucial role as a valuable tool for analysing and improving your website performance. Google Lighthouse is a powerful, open-source tool developed by Google itself, on which Cube has developed an insightful dashboard via a link. It acts as your virtual inspector, scrutinising and deeply analysing all aspects of the website to offer you insights into how the website is performing in the digital world. It assesses aspects such as loading speed, interactive usability, search engine friendliness and accessibility. Together, these measurements form a complete picture of how the website is performing on various fronts.

What is also good to know is that Google itself uses Google Lighthouse as one of the factors in determining the ranking of websites in search results. Recognising the importance of a great user experience, Google penalises sites that fail to meet performance, accessibility and usability standards. By complying with Google Lighthouse metrics, you ensure that your website not only meets the expectations of your users, but is also rated positively by Google's algorithms.

Using Google Lighthouse is not without its challenges. It can only assess one URL at a time, resulting in time-intensive processes, lack of overview and manual repetition. This is where the Cube Performance Monitor comes in. Thanks to its integration with the Lighthouse API, our monitoring system scans all URLs of your website on a daily basis and stores the collected data in a dedicated database. This allows you to quickly and thoroughly understand your website's performance landscape within the dashboard.

Note: this dashboard is now also accessible to you, whereby you as a user can obtain your own account (licence) and monitor websites. Curious? Then contact Cube.

The value of the Cube Performance Monitor.

The Cube Performance Monitor is a powerful tool that can take your website to new heights. By making the scanned data accessible via an intuitive dashboard, our monitoring system provides instant insight into website performance. You or our team can proactively react to low scores or abrupt drops, and take concrete actions to optimise performance. This results in faster load times, improved user experience and ultimately improved SEO rankings. Cube deploys the dashboard for its customers, but it is also designed so that external marketers can use the tool on a licence basis and monitor their own websites.

Cube offers performance monitoring and optimisation services. Our expert teams not only investigate significant changes in performance and technical improvements, but also create GitLab tickets for further development. Moreover, we link content improvements to the responsible Product Owner, creating a streamlined approach. With our monthly analysis of critical pages and corresponding action points, we ensure that the website is continuously optimised for top performance. For example, when a page shows a significant performance drop of at least 15%, our Performance specialists step into the role of digital detectives. They dig deep into the data to identify the cause of the performance drop. This investigation is key to understanding what is going wrong and formulating targeted solutions.

After identifying the problems, we translate this into possible solutions and associated impact. This information is accessible to the entire project team in concretely formulated GitLab tickets. These tickets act as the blueprint for the changes needed to restore or improve performance. In doing so, we take a two-pronged approach:

1. Quick wins: For minor corrections that can be completed within an hour, we take responsibility. The time required will be deducted from the client's existing strip card.

2. Strategic Discussions: For larger technical improvements that require new development, we proactively engage with the client. Together, we discuss the approach and estimate the impact of the improvements.

A successful website is not only about code and technology, but also about the power of content. When content improvements are needed, we create GitLab tickets and link them to the relevant Product Owner. We then work together to implement the necessary changes and feedback can be provided within the ticket. This streamlined process ensures that the right steps are taken to realise content-related improvements

Take your website to the next level.

In a world where digital competition is rampant, website performance monitoring should not be underestimated. The Cube Performance Monitor offers a solution that not only optimises websites performance, but also improves SEO ranking and user experience.

Want to take your website to new heights? Contact Cube today and find out how our expertise and the power of the Cube Performance Monitor can contribute to your online success.