Cube x Pure Energie

Where Pure Energie once began.

Pure Energie started in 1995 under the name Raedthuys, pioneering the development of wind turbines. At a time when sustainability was still in its infancy, they laid the foundation for what later grew into a leading player in the energy market. From 2013, Pure Energie focused on supplying 100% green power in combination with wind farm development. Due to the dynamics in the energy market, changing regulations and growing customer expectations, it soon became clear that a digital transformation was necessary.

From offline to online.

With a desire to exceed their ambitions and modernise their systems and website, Pure Energie started looking for a partner for their digital transformation in 2018. Jeroen Seppenwoolde, marketing manager at Pure Energie, says: "We knew we wanted to build something big. Not just a new website, but a digital infrastructure that could grow with us."

After a selection process during which they spoke to a number of companies, the choice of Cube quickly became clear. The click with Cube was immediate and the realistic picture that was painted appealed to them. "We had the idea that we could really create something beautiful together," says Jeroen. No fuss, just an honest reflection of what is possible. "We had confidence in Cube. The collaboration quickly became the example for other partnerships within our organisation," says Jeroen. Pure Energie appreciates Cube for its down-to-earth and direct approach: "No 'look at us', just do what is needed." We have grown together over the past few years, which is quite special.

Extension of the organisation.

Pure Energie's digital landscape continued to expand, partly because of Cube's expertise, but also because of Pure Energie's own clear vision and determination. Jeroen explains: "Cube feels like an extension of our own organisation. You have grown with us, and that is a partnership that works. We also know very well what we want; we have a clear vision for the future. We determine the dot on the horizon, and Cube makes sure everything is technically tiptop. It is that combination of vision and technical expertise that helps us move forward."

This partnership has led not only to technical improvements, but also to innovations such as the development of the customer portal, a portal for wholesale customers and the mobile app. The Pure Energie app, which is constantly being developed, plays a crucial role in our customer satisfaction.

Flexibility in a dynamic market.

The energy market is constantly changing, and that requires flexibility. Mark Analbers, product owner at Pure Energie, stresses, "Cube is extremely flexible. What seemed to be going in a certain direction just last week can already change today due to internal and external influences. Cube adapts easily and ensures that we can always move forward. Daily communication, short lines of communication and close cooperation ensure that Pure Energie and Cube function as a close-knit team."

Keeping each other on their toes.

The collaboration between Pure Energie and Cube continues to develop in the coming years. Mark: "We are now mapping out our technical landscape in a 'sprint 0'. Cube plays a crucial role in this. The expertise that Cube brings around digital technology keeps us on our toes. This ensures that, in the future, we can better design processes and systems and lay a solid foundation, completely in line with our objectives. In this, Cube really is a partner in knowledge transfer."

Jeroen added: "For us, Cube is an example of how a partner should develop. We have constantly challenged each other, which has led to beautiful end products. It is unique to grow together like this." In the coming years, the focus will be on customer retention, responding to the changing market and dealing with ever-increasing challenges in the energy market, such as feed-in, imbalance and self-consumption. Although the future is unpredictable, Pure Energie is confident of working with Cube to further improve its digital infrastructure.

'How would you describe working with Cube?'

Mark: "Reliability. Reliability plays an important role from multiple perspectives. What the average consumer or business customer does not know is that the energy market is constantly changing, with unexpected changes that also have an impact on Cube and which you are therefore also directly involved in. You always know how to act on this quickly and deal with it professionally. It is nice to have a stable and reliable partner we can rely on, both in terms of quality and support. Not only me, but our entire organisation knows we can count on you. Reliability remains essential for the future as well, certainly in line with Pure Energie's ambitions."

Jeroen adds: "We also do it together. It really feels like Cube is an extension of our organisation. We have a clear vision and clear wishes, and Cube helps us realise them with their technical expertise and practical approach. It is a collaboration in which you challenge each other to achieve the best result and in which you can grow together. That also requires openness: being honest when something is not going well, discussing it and resolving it. That approach is essential for a long-term collaboration."

Continuing to grow together.

The collaboration between Pure Energie and Cube shows how a partnership can contribute to growth, innovation and mutual trust. By challenging and supporting each other, both organisations have become stronger and better prepared for a dynamic future. With a shared focus on innovation, customer retention and flexibility, this partnership provides a solid foundation to also meet future challenges and seize new opportunities. Continuing to grow together: that is the strength of this partnership.

Want to know more? Check out our case of Pure Energie!