From traditional craft to smart digitization: the next step for Direct Een Kozijn.

From building it yourself to further development.

Direct Een Kozijn’s first digital platform was built in-house: a WordPress environment featuring an initial version of the product configurator. For a family-owned business that already possesses all the necessary expertise in-house, this was a logical first step. And it worked. But as the platform grew, its limitations became apparent. Not all window frame combinations could be created directly through the configurator. In some cases, the process still had to be handled via email or phone—exactly the steps you want to eliminate if you truly want to let customers work independently. Additionally, several back-end steps were still done manually: tracking orders, communicating with suppliers, and sending status updates to the end customer. Functional, but not scalable. By then, our ambitions had outgrown what we could build on our own. That was the moment to rebuild together: more professionally, faster, and with greater integration between systems.

Realtime SVG-render.

The product configurator guides the customer step by step through the process of designing a window frame. Every selection is immediately displayed visually via a real-time SVG render. Customers can see their selections appear on the screen in real time. Tooltips provide guidance for less intuitive choices, allowing even users without a technical background to configure settings on their own.

My environment: from configuration to order.

Regular customers log in via the website and are directed to their personal dashboard. Within this dashboard, they manage their jobs as projects, save configurations, and generate quotes for the end customer. As soon as the end customer approves, the customer converts the quote into a final order with a single click. What used to be handled via email and phone now happens in one seamless step on the platform. Customers complete the entire process independently, from customization to ordering. This results in less manual work, fewer errors, and greater control over the process for Direct Een Kozijn.

The Data Management Platform: from order to accounting.

Behind the product configurator and the "My Account" section runs a Data Management Platform that manages the entire order and delivery process. As soon as an order is received, an email is automatically sent to the supplier. The supplier responds with a delivery date, which is immediately processed in the platform. Based on this, the end customer automatically receives a status email. The same applies to the delivery confirmation. The processing continues all the way to the accounting software: orders are automatically transferred without any manual input in between. The Data Management Platform also functions as a full-fledged CMS for the platform’s administrative side. Uploading products, managing categories, creating discount codes, and setting employee roles: everything from a single environment, without separate systems running side by side.

A crystal-clear result.

Because the entire workflow—from order placement to accounting—is automated, the team at Direct Een Kozijn saves a significant amount of time. Processes are better integrated, leading to greater efficiency and clarity in daily operations. Customers are able to work more independently, communication via email and phone has largely been eliminated, and this has freed up time to further develop the platform rather than simply managing day-to-day operations.

Digitization is a team effort.

What this project demonstrates is that the best solutions emerge when industry knowledge and technical expertise complement each other. Direct Een Kozijn brought a keen understanding of what contractors need in practice. Cube provided the technology and the approach to translate that into a platform that functions as a unified whole. Industry knowledge and technology, combined into a single system. You can’t build that on your own.