Brookhuis is a mobility organisation operating in traffic training, taxi transport and bus travel. For this project, the focus was first on the traffic school's website. Safety, quality and a smooth experience for students are central here, also online. Together with Cube, a digital foundation was developed that supports this: the website is clear, flexible and easy to manage, so that new courses, timetables and forms can be updated instantly without delay. Technical improvements and smart links make management more efficient, registrations are processed correctly and staff can focus on their core tasks.
Brookhuis wanted a partner who looked beyond technology. Cube came into the picture as a technical and strategic sparring partner from the region, with short lines of communication and experience with complex systems. The local presence made it possible to switch quickly and discuss ideas directly. Experience with customised projects and complex links made it possible to respond well to Brookhuis' specific challenges. From the first introductory meeting, there was a clear understanding of the situation, insight into the desired growth and a clear vision of how technology and processes could work better together.
From an inefficient system to a flexible CMS.
Previously, every change had to go through a development party as the website had no underlying Content Management System. This was time-consuming and gave little room to react quickly to changes. Later, the environment was converted to a low-code/no-code website, but this did not offer a solution either: the links between systems (such as the student diary) ran through an intermediate layer and were often out of sync.
External systems communicated with the website via a separate database. As a result, information was not always immediately up-to-date, which sometimes led to incorrect entries and extra work for customer service. By improving the integration, data exchange is now more reliable and up-to-date, resulting in less manual work and more confidence in the website.
More control, less hassle: this is how the new website works.
When Brookhuis decided to partner with Cube, the management of the website changed completely. A Data Management Platform was developed and the existing site was completely rebuilt in Statamic with technical improvements being made. Since then, the website has been running on a more stable technical base, making content management more reliable and consistent. Announcing a new course, updating a timetable or adding a form can be done instantly and conveniently, without depending on third parties.
In addition, a configurator is in use that allows customers to create their own learning package. Requests enter Dation directly, after which Brookhuis' customer service team can easily process and follow up on them.
Better visibility for new students.
The online findability of the traffic school website has been greatly improved. Upon delivery, technical SEO and the latest developments, such as site structure, loading speed and correct implementation of metadata, are taken into account as standard. Brookhuis helps think about the content and how it matches students' search queries. Through this combination, the website scores better in search engines and new students find their way to Brookhuis more quickly.
The back-end does the job.
The real gain is behind the scenes. The link with Dation, the driving school software package, now works immediately and stably. Registrations arrive flawlessly, calendars are synchronised and customer services immediately notice the difference. There is also a Filament environment: a backup that provides insight into any errors or missing data. So everything is easy to trace and the website remains reliable, even in unexpected situations. For Brookhuis, this means peace of mind, overview and confidence.
Little has changed on the front-end; the main developments are in the back-end. The links work stably, registrations come in error-free and the overview for customer service is back. The technology has simply improved, and that gives us real peace of mind and confidence in the website.
Marre Oorthuis
Marketing Manager at Brookhuis
Time savings and efficiency.
The new system not only works more reliably, it also works faster. Tasks that previously required a lot of manual work now run smoothly and automatically. Employees can focus on their core tasks, instead of struggling with errors or missing information. This saves time and significantly reduces the workload. Thanks to these technical improvements, the website is not only more flexible and clear, but also future-proof. The set-up makes it easy to roll out new projects and implement further digitalisation, allowing Brookhuis to continue to grow without the systems getting in the way.
Building a digital future together.
The partnership with Cube does not stop with the traffic school website, as the aim is to lay a solid foundation for further digitalisation and further development with the website for all taxi services currently being renewed. Cube thinks along in the long term, not only about technology, but also about processes at the back end. Thanks to short lines of communication, quick action and clear tools, contact runs smoothly. The vision is clear: websites are never really 'finished'. Optimisations, innovations and new links are continuously worked on, so that Brookhuis can continue to grow digitally and the systems always meet the needs of customers and employees.
Good at padel, social and has a good dose of humor. As project manager at Cube, Amber brings technology and client together and ensures that projects run smoothly. Sporty and curious, always ready for a new challenge and to achieve great results together with the team.
Good at padel, social and has a good dose of humor. As project manager at Cube, Amber brings technology and client together and ensures that projects run smoothly. Sporty and curious, always ready for a new challenge and to achieve great results together with the team.
A skilled Back-end Developer with a social attitude. Whether it is getting to the bottom of an issue, playing ping-pong or a game of football on the square - he always plays at a high level.
A skilled Back-end Developer with a social attitude. Whether it is getting to the bottom of an issue, playing ping-pong or a game of football on the square - he always plays at a high level.
Kees' positive vibe is contagious for the team. A real go-getter, he always makes sure everything is done in the right way - and that way he gets everyone on the same page.
Kees' positive vibe is contagious for the team. A real go-getter, he always makes sure everything is done in the right way - and that way he gets everyone on the same page.
3
4
Ready to integrate your systems? So are we.
Tell us about your challenge and discover what’s possible.
