Techmar, an outdoor lighting specialist with brands such as Garden Lights, Ludeco and Lightpro, is known for high-quality lighting solutions that can be used all year round. Techmar was looking for a solution that would not only modernise their digital presence, but also provide their customers with an enjoyable experience. The revamped website and app are at the heart of this digital transformation, not only informing customers but also inviting them to experience and create their own atmosphere.
Build your own lighting system with the product configurator.
One of the key features of the revamped website is the integrated product configurator. This allows customers to easily put together their own 12-volt lighting system. The configurator helps them make choices between different products, such as the required length of cable, the right connectors and the appropriate transformer.
Digital advice.
After completing their system, customers can generate an overview, which serves them as digital advice to take to a point of sale or use in various online shops. This provides them with a clear picture of the products they need to realise their lighting ideas. In addition, a handy store locator is also available. This allows customers to quickly find the nearest outlets where they can purchase their selected products. This makes realising their lighting system even easier.
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Websites with focus on product experience.
Techmar saw the need to take the digital platforms of Garden Lights and Lightpro to the next level. The old websites no longer met today's user experience standards and lacked the right functionalities to effectively guide customers through the product range. The new websites offer customers everything they need to choose and plan their outdoor lighting. With a clear navigation structure and clear product views, visitors can easily explore the full range and view it in 3D.
Drag with your finger to view the product in 3D
Create your own atmosphere with the Lightpro app.
The Lightpro app, designed by Cube, allows users to set and control their lighting intuitively. Thanks to its dark theme, the app is pleasant to use in the evening hours. Lamps can easily be grouped into different zones, allowing efficient management of the entire garden or patio lighting. With a few taps, users can adjust brightness, set timings and create zones to suit different activities or moods, for the perfect atmosphere.
Positive user experience and enhanced brand perception.
The collaboration between Techmar and Cube resulted in a successful digital transformation. Thanks to tight planning, clear communication and the use of project management tools such as GitLab, the development process was smooth and transparent. The revamped websites and the Lightpro NXT app now offer an intuitive user experience, allowing customers to easily personalise their lighting. The positive feedback from users shows that these innovations not only increase customer satisfaction, but also strengthen Techmar's brand experience. This positions Techmar more strongly as an innovative player in the outdoor lighting market.
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A social Front-end Developer who loves structure and always keeps an overview. A valuable colleague within our team - not only on the shop floor, but also at Friday afternoon drinks!
A social Front-end Developer who loves structure and always keeps an overview. A valuable colleague within our team - not only on the shop floor, but also at Friday afternoon drinks!
Thanks to Melanie's process-oriented approach, nothing gets left behind and everything comes together within the projects. With her enthusiasm, she takes the team with her in this.
Thanks to Melanie's process-oriented approach, nothing gets left behind and everything comes together within the projects. With her enthusiasm, she takes the team with her in this.
