Kickoff: the basis for successful digital strategies

At Cube, we start every collaboration with an in-depth analysis of the business model and the market in which your organisation operates. This first phase, the Kickoff, is not just an introduction, but an opportunity to dive deep into the organisation and its processes.

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More info on the Kickoff

What is the Kickoff?

The Kickoff is the first, intensive phase of the collaboration in which we gather a lot of information in a short period of time. We work closely together, organise several sessions and use the insights gained to clearly formulate the issue. This preparation ensures that the subsequent process can proceed quickly and effectively. A well-prepared organisation means a greater chance of achieving success. In the Kickoff, we lay the foundations for the development of digital solutions that move your organisation forward.

Het doel van Sprint 0 is het in kaart brengen van je bedrijfsvoering, van producten tot klantrelaties, voor een op maat gemaakte digitale strategie.

What is the purpose of the Kickoff?

The aim of the Kickoff is to identify, together with you, the essence of your business operations. We do this by examining different aspects of your organization and its processes. From products and services to partnerships and customer relationships, we map everything to ensure that the digital strategy we develop is a perfect fit for your situation.

Plan your Kickoff

Key components of the Kickoff.

Products & services

The first important part is to create an overview of the products and services your organisation provides. What characteristics do these products have? For example, is there a broad product range, and how is it managed? In the case of a product information system (PIM), it is important to know how this system relates to the needs of your organisation. We analyse the efficiency of your current system and work with you to find ways of offering products and services in the most effective way. Our focus here is always on optimising the customer experience by properly structuring and presenting your offering.

Relationship management

Another key element of the Kickoff is examining relationship management within your organisation. How are customer relationships currently managed? Do you already have a Customer Relationship Management (CRM) system in place? Or is there perhaps a need to set up such a system? Cube helps you examine how customer relationship management can be improved and automated, for instance by deploying marketing automation tools. We also look at how the follow-up of leads can be made easier and faster, so that your organisation can respond more effectively to customer needs.

Customer segments

Having a clear picture of your customer segments is essential for any organisation. Sprint 0 provides an opportunity to map out different target groups and understand what drives them. What are your customers' buying reasons? What are their specific needs and wants? By examining these customer segments, we can better determine how best to reach these groups with a specific digital strategy.

Unique Selling Points

Every organization has something unique to offer. These quickly emerge during the Kickoff. By making these insightful, it becomes clear how you stand out in the market. What makes your product and/or service so special? Why would customers choose your organization over the competition? We help you make these Unique Selling Points (USPs) clear and translate them into your digital strategy, so that they show the strength and distinction of your organization.

Channels and sources

Once the USPs have been clearly described, it is time to identify the different channels and sources that are important for your organisation. What sources of information are there? How can we retrieve or send data within the distribution chain? Mapping these channels is important for developing a digital strategy that works efficiently and gets all the necessary information to the right people in the right way.

Partners and network

Collaboration with partners often plays an indispensable role in an organisation's success. Therefore, in the Kickoff we also pay attention to your organisation's partners and networks. Who do you currently work with and who would you like to involve in the future? What is the information that needs to be shared between the different partners, and how do we want to exchange this information? We will help you make the collaboration as effective as possible by deploying the right digital tools.

Get in touch

We help corporates move like start-ups, and start-ups grow into corporates.

Mart Nijland, front-end developer bij Cube Oldenzaal

Let's Kickoff together.

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With guts, pragmatism, and a focus on quality.

Our team. Your team.

Amber Stuivenberg, projectmanager bij Cube

Amber Projectmanager

Good at padel, social and has a good dose of humor. As project manager at Cube, Amber brings technology and client together and ensures that projects run smoothly. Sporty and curious, always ready for a new challenge and to achieve great results together with the team.

Bart Developer

Whether he's on the judo mat or in the office, Bart brings energy and humor wherever he goes. Always in good spirits, quick-witted, and a colleague you can truly count on.

Bernard Developer

Tukker, lover of squash, PSV, and photography during the golden hour. Bernard has been working with code for years, paying attention not only to functionality but also to readability and testability. Quiet, precise and always focused on beautiful and well-working solutions.

Bob ten Vergert - Security officer bij Cube - Oldenzaal

Bob Test Engineer | Security & Privacy

Of course, someone has to monitor AVG, quality & security. With conviction and punctuality, our Test Engineer and Security & Privacy Officer, Bob safeguards these facets.

Demi Weustink - Office Manager bij Cube - Oldenzaal

Demi Officemanager

With a down-to-earth outlook and organisational talent, Demi is the go-to person who makes sure everything in the office runs smoothly. Her flexibility and people-oriented approach make her indispensable as office manager.

Dennis Hofs, Full-stack developer bij Cube Oldenzaal

Dennis Full Stack Developer

With his vast knowledge and perseverance, he knows how to solve complex issues, while always being committed and pragmatic. We are happy to have someone like Dennis on our team.

Guus Oude Kotte - Back-end Developer bij Cube - Oldenzaal

Guus Full Stack Developer

Genuine Twente down-to-earthness, you're going to find that with Guus. An approachable and open person, a rock for our team.

Jarno Rutjes - Business Director bij Cube - Oldenzaal

Jarno Business Director

As fanatical as Jarno is in the gym and on the tennis court, he is also committed within Cube. His strength? Thinking along with clients' business and getting to the heart of business processes.

Jarno Witjes - Back-end Developer bij Cube - Oldenzaal

Jarno Back-end Developer

A true professional, Jarno keeps every appointment and delivers reliable results.

Jasper Lanting - Projectmanager bij Cube - Oldenzaal

Jasper Developer

With his technical background, he is the perfect link between the developers and our clients. He is a true team player: sociable, structured and therefore a top Project Manager.

Jenne Morsink - Digital Marketeer bij Cube - Oldenzaal

Jenne Digital Marketeer

With confidence and a sharp pen, Jenne powerfully conveys any message. She knows exactly how to make an impact.

Jeroen Mager - Back-end Developer bij Cube - Oldenzaal

Jeroen Back-end Developer

Just as in jujutsu, the sport Jeroen practices, the same applies at Cube: Jeroen thinks ahead and acts decisively.

Job CEO | Executive

As founder of the organisation, Job starts his working day full of pride. Proud of the Cube team, of what we have achieved together and full of energy to realise our ambitious goals.

Joost Tech Lead | Team Pentagon

An expert in app development, who loves to share his knowledge! With a keen interest in others and a determined attitude, Joost is an asset to any project.

Jordy ten Elsen - Tech Lead Developer bij Cube - Oldenzaal

Jordy Software Architect

With a good dose of (rubber duck) humour, Jordy oversees every situation perfectly. You don't have to chase anything because he always has everything under control.

Justin Buhrmann - Full-stack Developer bij Cube - Oldenzaal

Justin Tech Lead | Team Hexagon

If there is anyone you can count on within the team, it is definitely Justin! With his sense of responsibility, he radiates calmness to his colleagues.

Kees Projectmanager

Kees' positive vibe is contagious for the team. A real go-getter, he always makes sure everything is done in the right way - and that way he gets everyone on the same page.

Kevin Veldscholte- Developer bij Cube - Oldenzaal

Kevin Developer

With his cheerful attitude and fresh outlook, Kevin has become a valuable force. He possesses a lot of expert knowledge and puts it to effective use every day.

Laura Spierings - Digital Designer bij Cube - Oldenzaal

Laura Digital Designer

A creative and curious professional with a passion for design and FC Twente. Cheerful, enthusiastic and always up for a good conversation, she brings both atmosphere and quality to her work.

Maartje Harms - Content marketeer bij Cube - Oldenzaal

Maartje Content Marketeer

Whether it is a catchy image or a compelling video, Maartje combines creativity, openness and honesty to tell stories that connect.

Mans Booijink - Operations Manager bij Cube - Oldenzaal

Mans Operations Manager

With a good dose of enthusiasm, Mans focuses daily on optimising processes and working methods. Cooperation is key, with the aim of achieving great results together.

Marcus Projectmanager

Marcus brings a fine energy to the team with his social character and enthusiasm. A real matchwinner, not only within Cube but also on the tennis court!

Marleen Poorthuis, projectmanager bij Cube

Marleen Projectmanager | Team Lead Octagon

With her down-to-earth approach and a wealth of technical knowledge, Marleen makes every project a success. As a driven Project Manager, she continuously helps Team Octagon move forward.

Mart Front-end Developer

With genuine interest, Mart builds front-end experiences that stand out. A precise person with whom working together is always a pleasure.

Melanie Projectmanager | Team Lead Hexagon

Thanks to Melanie's process-oriented approach, nothing gets left behind and everything comes together within the projects. With her enthusiasm, she takes the team with her in this.

Mick Tech Lead | Team Nexus

Mick works as a Tech Lead and collaborates closely with colleagues and clients to develop practical and smart solutions. With a strong focus on communication and the use of AI, he contributes to increasingly efficient workflows.

Nicky Projectmanager

Nicky brings people together, keeps an overview and ensures that plans become reality. With her creative vision and down-to-earth approach, she steers projects smoothly to the desired result. Always eager to learn and keen on content.

Onno Scheuten - Business Controller bij Cube - Oldenzaal

Onno Business Controller

With an eye for detail and a talent for numbers, Onno makes sure every comma and decimal is correct. Structured and disciplined - both in the office and on the tennis court, where precision and strategy come together.

Remi Software Architect

With a passion for imparting his expertise to colleagues and clients, Remi is known within Cube as the team's mentor - or as many call him: 'the Padre'.

Rogier Lohuis, Business Consultant bij Cube

Rogier Business Consultant

Rogier speaks the language of both our clients and our developers. Understanding processes? He is an expert at that!

Rosan van Oers - Manager People & Organization bij Cube - Oldenzaal

Rosan Manager People & Organization

Rosan is the connecting force within our team. Committed, sincere and punctual - the enquiry point that brings people together and keeps the organisation running smoothly.

Roy Teusink - Javascript Developer bij Cube - Oldenzaal

Roy Full Stack Developer

Roy has made his hobby his profession, with a passion for programming and an eye for detail. A quiet, extremely thorough developer who has his work cut out perfectly.

Ruben Assink - Full-stack Developer bij Cube - Oldenzaal

Ruben Full Stack Developer

Enterprising and structured - Ruben is a developer with vision... and he is always up for a game of darts in the break!

Ruben Vaalt - Digital Designer bij Cube - Oldenzaal

Ruben Digital Designer

A Digital Designer who combines innovation and structure, where his work is not only beautiful, but above all functional and purposeful.

Sander Bekkedam - Developer bij Cube - Oldenzaal

Sander Developer

With an impressive amount of knowledge for his age and an athletic attitude, Sander is a committed and energetic force within any project.

Stijn Lammerink - Javascript Developer bij Cube - Oldenzaal

Stijn Front-end Developer

A social Front-end Developer who loves structure and always keeps an overview. A valuable colleague within our team - not only on the shop floor, but also at Friday afternoon drinks!

Tamara Business Consultant

Tamara knows how to turn any issue into new opportunities with her energy and creative thinking.

Thomas Meulenbroek - Back-end Developer bij Cube - Oldenzaal

Thomas Back-end Developer

A skilled Back-end Developer with a social attitude. Whether it is getting to the bottom of an issue, playing ping-pong or a game of football on the square - he always plays at a high level.

Tom Tech Lead | Team Octagon

Think of speed? Then you think of Tom! Whether it's fast cars or racing on the go-kart track - as long as it goes fast. So the innovative technology in this industry suits him perfectly.

Wesley Projectmanager

Met zijn IT-ervaring in ERP-software als consultant en projectmanager helpt Wesley klanten graag bij het realiseren van slimme automatisering en digitalisering als waardevolle aanvulling op hun ERP- en CRM-systeem.

Questions? No problem.

We work on a co-creation basis. This means that we work intensively with your team to come up with smart, scalable solutions together. We apply our C-U-B-E model: Create, Invent, Build and Evolve.

As soon as your system is large enough that a single developer can no longer maintain a complete overview, and at the start of any new system where early decisions are costly to change later. That point comes sooner than most teams expect.

A software prototype is a testable version of your idea, created for learning rather than for launch. It allows you to test the user flow, interaction, or technical feasibility early on, before investing in full-scale development.

Our service package consists of a combination of maintenance, management, hosting, support (SLA) and development (strippenkaart). In this way, we ensure that your digital landscape remains secure, up-to-date and future-proof.

At Cube, we work in design sprints. We start by understanding the needs of your target audience and formulate user stories. Then we create wireframes to visualise the structure of the product. Then we develop design concepts, create a clickable prototype and work on refining the UI design. Finally, we provide a style guide and design system to ensure consistency in the final implementation.

That’s possible! The prototype is the first step in a process that we can guide you through all the way to launch. The same team that tests your idea will continue to develop it into an MVP and a fully-fledged, scalable application.