We are Cube.

Grown entirely from investing and having faith in team members and customer relationships. When both are happy, we can and want to deliver only the very best. Thus, we have the mindset; if our client has it right, we have it right.

Design & development.

From concept to realisation, from design to development, but no marketing and branding. Too often, we were asked whether branding was part of our area of expertise. Not surprising, of course, looking at the old name.

This was one of the drivers to start thinking about our brand, name, positioning and how we like to envision the future. We focus on thoughtful design & development of digital products. The 'Brand' piece did not cover the services.

Change.

Deliberately, in collaboration with Inc, we developed a clear and applicable logo. The square dot in our brand name is a 'Cube'. This Cube is subtly incorporated into the last letter of our logo and lends its shape to the digital pixel. In addition, it is a connector in the code, which you use to assign a property to an object. This is how we bring our products to life!

Our mission is to create an ecosystem of curiosity so that people and organisations can be successful in the 'new digital economy'. Leading the way together.

Are & D.

'Innovation is change that unlocks new value.' Adding value also means Research & Development or, in our wise pun, Are & D. This was even a frontrunner for a while in the race for our name change, as it has been a prominent pillar within our company for years. There is also a clear link to our operations. We therefore hope to function as an extension of our clients' R&D department.

Are (being our values, more below)

&

D (Digital, Design, Development )

Curiosity.

Be curious, learn by doing, take responsibility and make others successful; the 4 values of Cube, represented in the square and realised in our School, Lab & Services. By dividing our attention between exploring, experimenting and creating, we secure our ecosystem of curiosity.

To strengthen School, Lab & Services, we thought carefully about the available space during the redevelopment of our new premises and distributed these pillars across the landmark building. At Cube, we aim to grow everyone who works with and for us. Whether this is the personal development of our team members, or more profitability for the client, we always go for progress.

We are forward-thinking.

Ultimately, returns roll out of this model that add value in the form of innovativeness, flexibility and future-proofing. Companies with a modern mindset such as Topicus, Quality Wellness Resorts, WePublish, Green Orange, Pure Energie and Bouwinvest use our services and products.

We invent, design and build digital tools for success and flexibility in the ever-changing digital landscape.

We are searching.

Our talented team is carefully assembled from numerous top professionals. We have specialists in applications, both web and mobile. Experts who know everything about websites, APIs, software, platforms and continue to optimise it. As experts in AI, IOT and more.

Do you fit into this profile? Or would you like to, but still have a lot to learn, or just want to keep learning - We are always looking for talent!

We are grateful.

Thank you for all the trust; fellow shareholders Carlo and Michiel, customers and relations. But above all, I would like to thank my loyal team. Thanks to you, more complete and competent than ever, we are where we are today!

Cube aims to become the best company in the Netherlands to help organisations further innovate with digital technology and well-thought-out design.

With forward-thinking regards,

Job Keupink