BTR Trainingen: taking charge of growth through an LMS.

The power of customisation, the need for structure.

Based in Hengelo, BTR Trainingen works primarily for the business market and provides support for challenges in the workplace. It is often HR managers or L&D managers who come to us with a request for help: employees who want to stand taller in their shoes, teams that need to work better together or managers who are struggling with their role. Together with the client, BTR maps out what is going on, where they want to go and what approach is appropriate. Based on these insights, a proposal is then written, together with a trainer who best suits the target group.

The trainers with whom BTR Trainingen has entered into lasting partnerships are experts in their own field. They are carefully recruited for their background, approach, expertise and experience. This enables BTR Trainingen to carry out assignments at all kinds of organisations and within different industries. From government, to healthcare, and from manufacturing to commercial.

The challenge: from growth to grip.

BTR's work process is intensive, personal and diverse. No two training courses are the same. But that is precisely what made its organisation complex. "Everyone had their own way of working," says Nino Timmerman. "One person used Excel, another worked in Forms or arranged everything via Outlook. What was comfortable for that person worked in practice, but it could clearly be better and more efficient."

BTR grew rapidly, but that growth also brought turmoil. Information became fragmented, communication was messy and new colleagues could not always be offered enough structure and planning. Trainers and contact persons also lacked structure. The existing tools were only partially used, information about the planning and details of training courses were often outside the system and intake and evaluation forms were sent manually. In short: a time-consuming and error-prone process.

One central working environment.

The need was clear: one central working environment where everything comes together. From intake forms and participant lists to certificates and evaluations. Fewer loose documents, less manual work and more overview. So that everyone, from account manager to trainer, knows what is going on and can get straight to work. With peace, structure and room for personal attention.

A down-to-earth vibe with Cube.

Through an earlier contact, BTR again ended up with Cube. No formal tender, just a phone call. "We already knew Cube a bit and immediately had the feeling: this is right. Not a stuffy software party, but people with the same Twente mentality. Down-to-earth, practical and direct." During the first session, also called sprint 0, both parties immediately dove into the content. What should the system do? What exactly happens between the first customer contact and the evaluation afterwards? Through sharp questions from both sides, the whole process of BTR was broken down step by step.

One platform, more overview and less workload.

Bringing all processes together in one system, from communication and registration to administration, laid a solid foundation. Not only to support the learning process itself, but also to streamline everything around it. This way, BTR can focus on what really matters: supporting organisations and people in personal and team development. In addition, trainers, contacts and participants benefit from a clear, efficient and user-friendly platform.

Internal calm, external strength. The developed digital environment means much more than just convenience. It has fundamentally changed the way BTR works and made it more professional. Whereas for years the CRM system was only used to a small extent, it now acts as the heart of the organisation.

A Unique Selling Point.

This professionalisation drive translates directly into more trust among clients and contacts. "When you work with BTR, you get your own environment. You log in, register, receive automatic confirmations and certificates. That has really become a Unique Selling Point," says Barry. "It ensures that you are just that little bit stronger at the table with a potential client."

BTR also notices the difference internally. New colleagues can join faster thanks to a clear onboarding structure. Trainers know exactly where they need to be, which group they are training and what the specific wishes of participants are. And because intake and evaluation forms are now sent and collected automatically, the quality of training can continue to improve structurally on the basis of direct feedback and insight into learning needs.

"There will also soon be no room for discussion about where to be or what time to be somewhere," Barry said. "The information is in one place, and it's correct. Full stop."

A shared vision of growth.

What connects BTR and Cube is more than technology. It is a shared belief that growth does not have to come at the expense of humanity. That structure can create space, and that digitalisation only really works when it connects with how people work. Thanks to this collaboration, BTR can continue to grow as a partner for development within organisations. Ready for a future in which learning becomes even more personal, but is structured, scalable and reliable behind the scenes.