Infotopics helps organisations make the most of their data, but their own online story was lagging behind. Their multi-faceted expertise was not properly highlighted online, giving visitors too limited a picture of who they really are. It was time for a website that shows what Infotopics really does and at the same time is ready for the future.
From IT partner to data organisation: time for a new story.
With services in data platforms, strategy, technology and training, Infotopics helps organisations become data-driven. They guide teams through every step to make better decisions based on insight: from setting up a clear data strategy to training employees to work smarter with data. Their mission is clear: to empower people and organisations to make better decisions using data.
Yet their previous website no longer told that story. Visitors often still saw Infotopics as an IT partner or Tableau supplier, whereas the company has now grown into a complete data organisation that puts people first. The challenge was therefore clear: the new website had to make the full range of services visible at a glance, reinforce brand value, support the commercial process and provide room for further growth.
A new brand identity.
The new website emerged from a wider rebranding exercise, as Infotopics sought to sharpen its identity as innovative, personal and expert. Green, the brand's recognisable colour, was retained to maintain continuity. At the same time, the team chose new secondary colours, including purple, which provide a fresh and modern look. This gave the branding a surprising accent, without losing its familiar character.
For the technical realisation, they were looking for a partner who thought beyond just building, with an eye for both UX and UI to take the user experience and visual experience to the next level. Cube was chosen because of its technical expertise, experience with similar projects and the personal click during discussions. Together, we looked at how to translate a complex service offering into a user-friendly, measurable and future-proof website that contributes directly to the business.
A new component-based CMS.
Cube recommended switching completely to Statamic CMS, a powerful and flexible system that allows Infotopics to organise everything within one manageable place. The CMS offers control, overview and speed. Thanks to the component-based structure, pages can easily be optimised based on own insights, from the order to the deployment of specific components. When designing these components, care was taken to ensure that they fit together well, making the website feel intuitive and ensuring consistency. The website works faster, SEO settings are easier to adjust and the use of Hubspot is cleverly integrated, fully in line with ISO certification, so that data remains secure and compliant.
"The new CMS is super dynamic. Our previous website depended on plug-ins. Now we can keep doing everything we were already doing, but in a more structured and professional way. The components are flexible, the styling is consistent and it just works much more efficiently."
Cynthia Kuipers
Marketing Manager at Infotopics
Features that speak and work.
The new website is now much more than a digital business card. It is a strategic tool that accelerates growth, both in reach and internal efficiency. Infotopics continuously optimises its marketing activities by analysing data from website performance. Visitor behaviour, conversion paths and content interaction are measured to discover opportunities and improve the user experience. Internally, the team works more efficiently, and the collaboration with Cube provides additional peace of mind: a partner is always available for questions and support. Tickets can be submitted easily, and the team knows they can count on expert help when needed.
Mutual understanding and commitment.
From the start, the cooperation was not just about technology, but about mutual understanding and commitment. Cube worked in design sprints, with regular check-ins and clear agreements. The project also created a connection internally. People from different business units contributed ideas about content, structure and priorities. In this way, every segment within Infotopics was well represented, resulting in a website that is widely supported within the organisation.
"We were not alone. It was clear that Cube was just as driven to build something strong. The project manager thought along critically down to the smallest detail, even at the end of the process, and made sure the quality remained high."
Cynthia Kuipers
Marketing Manager at Infotopics
More than a digital business card.
The new website is now much more than a digital business card. Infotopics continuously optimises its marketing activities by analysing data from website performance. Visitor behaviour, conversion paths and content interaction are measured to identify opportunities and improve the user experience. Internally, the team works more efficiently, and the collaboration with Cube provides additional peace of mind: a partner is always available for questions and support. Tickets can be easily submitted, and the team knows they can count on expert help when needed.
A solid foundation for the future.
What started as a rebranding has grown into a solid foundation for further professionalisation. The website supports commercial processes, strengthens brand identity and optimises opportunities for data-driven marketing. Infotopics now has a website that shows who they are and what they do, while directly contributing to their growth. Data, technology and people come together on one website that creates value for the organisation both today and in the future.
Our team. Or well, actually the team of Infotopics.
As fanatical as Jarno is in the gym and on the tennis court, he is also committed within Cube. His strength? Thinking along with clients' business and getting to the heart of business processes.
As fanatical as Jarno is in the gym and on the tennis court, he is also committed within Cube. His strength? Thinking along with clients' business and getting to the heart of business processes.
Kees' positive vibe is contagious for the team. A real go-getter, he always makes sure everything is done in the right way - and that way he gets everyone on the same page.
Kees' positive vibe is contagious for the team. A real go-getter, he always makes sure everything is done in the right way - and that way he gets everyone on the same page.
A creative and curious professional with a passion for design and FC Twente. Cheerful, enthusiastic and always up for a good conversation, she brings both atmosphere and quality to her work.
A creative and curious professional with a passion for design and FC Twente. Cheerful, enthusiastic and always up for a good conversation, she brings both atmosphere and quality to her work.
Good at padel, social and has a good dose of humor. As project manager at Cube, Amber brings technology and client together and ensures that projects run smoothly. Sporty and curious, always ready for a new challenge and to achieve great results together with the team.
Good at padel, social and has a good dose of humor. As project manager at Cube, Amber brings technology and client together and ensures that projects run smoothly. Sporty and curious, always ready for a new challenge and to achieve great results together with the team.
