KATO designs inspiring office spaces for real estate professionals, entrepreneurs and office builders. To support its growth ambitions, a lead-generating website was developed that reinforces the brand identity and convinces different target groups. During strategic sessions and a Sprint 0, brand values and goals were determined, which formed the basis for an effective web design that optimally presents KATO's services.
Smart customer segmentation and lead generation for KATO.
KATO's website was developed with a strong focus on customer segmentation and conversion. Through smart segmentation elements, content is tailored to different target groups, allowing visitors to see relevant information that matches their needs and interests. This not only increases engagement, but also the chances of conversion.
Moodboard as leadgenerator.
One of the most striking features is the moodboard generator. Visitors can easily indicate their preferences by selecting inspiring images, after which a personal moodboard is automatically compiled. This data is sent directly to HubSpot, where the lead is linked to the right contact for optimal follow-up. This process ensures that potential customers can communicate their requirements in an approachable and visually appealing way, while KATO gains valuable insights into the needs of its target audience.
Flexibility with Silverstripe CMS.
To easily manage personalised content and dynamic pages, Silverstripe CMS was chosen. This flexible system allows KATO to build pages independently with reusable components, without depending on external developers. This allows the website to quickly adapt to new insights, marketing campaigns or changing customer needs.
A digital foundation for growth: more leads, better segmentation and flexible content.
The new website has not only helped KATO communicate its brand story more powerfully, but has also provided measurable improvements. Smart customer segmentation has improved visitor service and increased engagement on the site. The mood board generator has delivered a consistent flow of valuable leads, while the integration with HubSpot ensures more efficient follow-up and higher conversion rates. In addition, the Silverstripe CMS gives KATO the flexibility to respond quickly to new opportunities, without depending on external developers. All this results in a future-proof digital environment that supports growth and success.
With his vast knowledge and perseverance, he knows how to solve complex issues, while always being committed and pragmatic. We are happy to have someone like Dennis on our team.
With his vast knowledge and perseverance, he knows how to solve complex issues, while always being committed and pragmatic. We are happy to have someone like Dennis on our team.
Think of speed? Then you think of Tom! Whether it's fast cars or racing on the go-kart track - as long as it goes fast. So the innovative technology in this industry suits him perfectly.
Think of speed? Then you think of Tom! Whether it's fast cars or racing on the go-kart track - as long as it goes fast. So the innovative technology in this industry suits him perfectly.
As fanatical as Jarno is in the gym and on the tennis court, he is also committed within Cube. His strength? Thinking along with clients' business and getting to the heart of business processes.
As fanatical as Jarno is in the gym and on the tennis court, he is also committed within Cube. His strength? Thinking along with clients' business and getting to the heart of business processes.
A creative and curious professional with a passion for design and FC Twente. Cheerful, enthusiastic and always up for a good conversation, she brings both atmosphere and quality to her work.
A creative and curious professional with a passion for design and FC Twente. Cheerful, enthusiastic and always up for a good conversation, she brings both atmosphere and quality to her work.
With her down-to-earth approach and a wealth of technical knowledge, Marleen makes every project a success. As a driven Project Manager, she continuously helps Team Octagon move forward.
With her down-to-earth approach and a wealth of technical knowledge, Marleen makes every project a success. As a driven Project Manager, she continuously helps Team Octagon move forward.
