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Middleware: getting a grip on data and processes.

Many organisations work with a mix of applications, databases and platforms. CRM, ERP, HRM, PIM and portals run side by side, but are often not well connected. The result: fragmented processes, no cohesion, confusing data flows and systems that do not talk to each other. Middleware solves this: a connecting layer that solves this. It brings structure, ownership and overview back to your IT landscape.

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What is middleware?

The meaning of middleware is simple: it is software that allows different systems to communicate with each other. Middleware acts as a data hub: it collects, translates and distributes data between applications and databases. Instead of connecting each system separately, you create one central layer that coordinates processes, synchronises data and ensures that information always ends up in the right place. This saves time, costs and prevents errors by eliminating the need to build and manage separate links everywhere.

Versatile middleware with a DMP.

We see a Data Management Platform (DMP) as the modern, versatile form of middleware. It is not just a 'conduit', but an intelligent layer where data comes together, is validated, cleansed and enriched. This creates one reliable source of information that you can use for daily processes, automation, reporting and AI applications. With a Data Management Platform, you build a flexible and future-proof IT landscape in which systems can easily grow with you, be replaced or expanded without having to reconnect everything.

More info on a DMP
Data Management Platform architectuur Cube

What a Data Management Platform does.

Just as a travel plug connects different devices regardless of the type of socket, a DMP connects all your systems, regardless of vendor or technology. It is the central data block you place in your digital landscape: a solid hub that controls all connections and makes them smarter. It acts as middleware with an integration layer between your back-office systems, such as CRM, ERP and PIM, and your front-end applications such as apps, websites and customer portals.

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Why you should deploy a DMP as middleware.

Replatforming

Old systems continue to function while linked to modern applications. This way, you replace legacy systems in a controlled way without processes grinding to a halt.

Cost saving

By streamlining data and processes centrally, you avoid fragmentation, inefficiencies and duplication, reducing IT costs and making separate, expensive tools obsolete.

Ready for AI

You instantly make your data AI-ready, with the Data Management Platform powering AI applications securely and scalably. We call this process of streamlining data for AI applications 'AI orchestration'.

Business logic

The DMP is the command centre where all data flows are managed. Business logic is executed centrally, data is validated and processed intelligently. This ensures consistency and reliability throughout the organisation.

Independence

Maintain complete freedom in your digital landscape. You reduce dependence on big tech and large cloud vendors, avoiding being locked into their ecosystem. So you avoid vendor lock-in and choose the best systems yourself.

Scalability

The DMP grows with your organization. You can easily add new systems and functions without disturbing existing processes. Thanks to a microservices architecture and proven open-source techniques, everything remains flexible and future-proof.

Innovation

New functionalities and applications, such as apps, portals and websites, are quickly developed on top of your existing software. All links and logic are developed once and are immediately reusable, saving time and costs.

Central integrated

Instead of building separate links, link all your data to one central place, which is efficient and easy to maintain. It is the bridge that connects separate islands of data and makes everything work together smoothly.

Grip on data

By managing data centrally and up-to-date, you improve quality and security and maintain full control. This way, your organisation retains 100% ownership of all data and processes, with full transparency thanks to logging and a clear management interface.

A Data Management Platform for your organisation

In careful steps to your middleware.

Needs

Step 1: Mapping needs
At Cube, we build custom middleware platforms, often in the form of a Data Management Platform (DMP). This DMP acts as an integration layer that facilitates business logic and processes between front-end applications (websites, apps, portals) and back-office systems (CRM, ERP, PIM). We start with an in-depth study of which processes and business logic need to be integrated and automated. In doing so, we look at all relevant data, systems and objectives, so that it becomes clear which information is really crucial for the organisation.

Inventariseren

Step 2: Inventory & analysis
All systems, data flows and processes are mapped. We identify bottlenecks, duplications and error-prone links. This provides an overview of where automation and integration have the most impact and which links are prioritised.

Setting up middleware

Step 3: Setting up middleware
The Data Management Platform (DMP) is set up as the central data hub. The platform ensures that data is exchanged securely, consistently and in a structured manner between all systems. Moreover, it provides insight into what information is moving, where it comes from and how it is used, laying the foundation for better decision-making.

Link

Stage 4: Link & automate
Front-end applications, such as websites, apps or customer portals, use the same integration. This means that developing once is sufficient to deploy the integration everywhere. Processes are performed automatically, eliminating manual work, reducing errors and allowing teams to focus on valuable tasks.

Support legacy

Step 5: Support legacy systems
Aged ERP or other legacy systems can also be linked through the DMP. In this way, day-to-day operations continue while older systems are replaced or upgraded in phases. This prevents downtime and enables gradual modernisation.

AI-orchestration

Step 6: Preparing for the future
Managing all data centrally makes it possible to deploy AI effectively. The DMP feeds AI models with reliable and relevant data, allowing new technologies to be applied faster. We call this AI orchestration: smart data flows make advanced applications instantly deployable.

Getting a grip on your IT landscape.

With Cube's middleware solutions, such as the Data Management Platform, organisations regain control of their data and processes. They experience more overview and ownership, while becoming less dependent on large tech and cloud vendors. With the DMP's central integration layer, data flows are clear and easily manageable, processes can be automated instead of performed manually, and even legacy systems can be safely supported or replaced in phases. Moreover, middleware enables the effective deployment of AI and new technologies, keeping organisations agile and future-proof. With a customised middleware platform, Cube helps organisations connect fragmented systems, reclaim ownership of data and be future-ready.

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Vacature Tech Lead bij cube in Oldenzaal

Microservices and future-proof architecture built to grow with it.

We believe in architecture that can handle the future. That is why we build DMPs based on microservices architecture. This approach makes solutions scalable and flexible, so you can easily respond to new developments. The result? A DMP that scales from SME to enterprise, with the perfect balance between rapid deployment and customisation precision. What does this mean for you?

  • Easily add additional functionality as your organisation grows

  • Make customisations without having to redesign the entire platform

  • Combine standard components with smart customisation

  • Build on open-source technologies for future-proofing

  • No vendor lock-in at the platform level

Building your middleware together

Some core components

How your middleware will be built.

Database middleware

A database contains all your information, but applications often need access at the same time. Database middleware allows systems to securely and efficiently read, update and share data without working directly in the database. Well-known examples are ODBC and JDBC.

Integration platforms

Modern organisations often use multiple systems such as CRM, ERP or PIM. Integration platforms ensure that these systems communicate effectively, so that data flows automatically and processes run more smoothly. Examples include MuleSoft, Dell Boomi and Microsoft Power Automate.

Messaging middleware

In complex IT landscapes, systems need to communicate reliably, even when a system is temporarily offline. Messaging middleware ensures that messages always arrive, in real-time or later. Examples include RabbitMQ, Apache Kafka and IBM MQ.

The tech we deploy for your success.

Exact Online

Exact Online is a versatile cloud-based ERP system that optimises financial administration, accounting and business processes, enabling organisations to work more efficiently and accurately.

Microsoft Dynamics

Microsoft Dynamics streamlines business processes such as sales, marketing, and finance by providing integrated solutions. It enhances productivity and efficiency through data-driven insights and automation of daily activities.

AFAS software

AFAS offers a complete solution for automating business processes. It reduces manual tasks, increases efficiency, and provides real-time insights for strategic growth.

Mollie

Mollie offers a hassle-free payment solution for online shops and apps, with various payment options and recurring payments. It provides secure, user-friendly transactions and transparent fees, making it ideal for any business.

Salesforce

Salesforce optimizes customer relationship management by efficiently managing customer data, personalizing marketing campaigns, improving sales processes, and providing customer service.

Google API

Google API opens the door to a wide range of Google services, such as Maps, Analytics, and AI. This allows developers to easily integrate innovative features into their apps.

Auth0

Auth0 is a versatile identity management platform that helps organizations securely manage user identities. It simplifies authentication and authorization processes, enabling companies to implement strong logins, single sign-on (SSO), and multi-factor authentication (MFA) without the need to develop complex security systems themselves.

HubSpot

HubSpot centralises customer interactions, enabling businesses to deliver personalised experiences. The platform supports all stages of the customer journey, from lead generation to customer service, with deep insights and powerful tools.

Snowflake

Snowflake offers a powerful solution for managing and analyzing large datasets, enabling businesses to gain valuable insights quickly. Ideal for flexible, scalable data analysis without concerns about performance and maintenance.

We help corporates move like start-ups, and start-ups grow into corporates.

Tell us about your challenge

Ready to build your middleware? So are we.

Find out, in a free consultation, how your digital landscape can work together more effectively. Jarno will demonstrate the DMP and help you decide on the best next step.

Jarno Rutjes - Business Director bij Cube - Oldenzaal
Jarno Business Director

They went ahead.

Eastborn X Cube case

Eastborn

From strategy to reality: how Eastborn became digitally mature.

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Fundaments

How Fundaments strengthens customer relationships and streamlines billing.

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Interactieve kaart met realtime data toont de energieproductie van wind- en zonneparken, zodat klanten de herkomst van hun energie zien.

Pure Energie

Pure Energie: From green ambition to pure results.

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Cube ontwikkelde een nieuwe website voor FC Twente, met focus op content, historie en actuele wedstrijdinformatie.

FC Twente

How FC Twente scores digitally with a cutting-edge app and website.

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Self-service klantenportal: Klanten beheren apparaten, dienen serviceverzoeken in en bestellen eenvoudig producten via het portal.

Nou

Nou is strengthening its brand position with a customer portal, app, website, and online store.

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Thermen Resorts

How Thermen Resorts extends the tranquility of its resorts to every digital experience.

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Cube ontwikkelde een digitaal ecosysteem voor Hartman om productinformatie efficiënter te beheren.

Hartman

Hartman is growing with a smarter, faster, and scalable digital ecosystem.

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With guts and a focus on quality.

Our team. Your team.

Amber Stuivenberg, projectmanager bij Cube

Amber Projectmanager

Good at padel, social and has a good dose of humor. As project manager at Cube, Amber brings technology and client together and ensures that projects run smoothly. Sporty and curious, always ready for a new challenge and to achieve great results together with the team.
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Bart Developer

Whether he's on the judo mat or in the office, Bart brings energy and humor wherever he goes. Always in good spirits, quick-witted, and a colleague you can truly count on.
Bernard Diphooren

Bernard Developer

Tukker, lover of squash, PSV, and photography during the golden hour. Bernard has been working with code for years, paying attention not only to functionality but also to readability and testability. Quiet, precise and always focused on beautiful and well-working solutions.
Bob ten Vergert - Security officer bij Cube - Oldenzaal

Bob Test Engineer | Security & Privacy

Of course, someone has to monitor AVG, quality & security. With conviction and punctuality, our Test Engineer and Security & Privacy Officer, Bob safeguards these facets.
Demi Weustink - Office Manager bij Cube - Oldenzaal

Demi Officemanager

With a down-to-earth outlook and organisational talent, Demi is the go-to person who makes sure everything in the office runs smoothly. Her flexibility and people-oriented approach make her indispensable as office manager.
Dennis Hofs, Full-stack developer bij Cube Oldenzaal

Dennis Full Stack Developer

With his vast knowledge and perseverance, he knows how to solve complex issues, while always being committed and pragmatic. We are happy to have someone like Dennis on our team.
Guus Oude Kotte - Back-end Developer bij Cube - Oldenzaal

Guus Full Stack Developer

Genuine Twente down-to-earthness, you're going to find that with Guus. An approachable and open person, a rock for our team.
Jarno Rutjes - Business Director bij Cube - Oldenzaal

Jarno Business Director

As fanatical as Jarno is in the gym and on the tennis court, he is also committed within Cube. His strength? Thinking along with clients' business and getting to the heart of business processes.
Jarno Witjes - Back-end Developer bij Cube - Oldenzaal

Jarno Back-end Developer

A true professional, Jarno keeps every appointment and delivers reliable results.
Jasper Lanting - Projectmanager bij Cube - Oldenzaal

Jasper Developer

With his technical background, he is the perfect link between the developers and our clients. He is a true team player: sociable, structured and therefore a top Project Manager.
Jenne Morsink - Digital Marketeer bij Cube - Oldenzaal

Jenne Digital Marketeer

With confidence and a sharp pen, Jenne powerfully conveys any message. She knows exactly how to make an impact.
Jeroen Mager - Back-end Developer bij Cube - Oldenzaal

Jeroen Back-end Developer

Just as in jujutsu, the sport Jeroen practices, the same applies at Cube: Jeroen thinks ahead and acts decisively.
Job Keupink - CEO Cube Oldenzaal

Job CEO | Executive

As founder of the organisation, Job starts his working day full of pride. Proud of the Cube team, of what we have achieved together and full of energy to realise our ambitious goals.
Joost van Dijk

Joost Tech Lead | Team Pentagon

An expert in app development, who loves to share his knowledge! With a keen interest in others and a determined attitude, Joost is an asset to any project.
Jordy ten Elsen - Tech Lead Developer bij Cube - Oldenzaal

Jordy Software Architect

With a good dose of (rubber duck) humour, Jordy oversees every situation perfectly. You don't have to chase anything because he always has everything under control.
Justin Buhrmann - Full-stack Developer bij Cube - Oldenzaal

Justin Tech Lead | Team Hexagon

If there is anyone you can count on within the team, it is definitely Justin! With his sense of responsibility, he radiates calmness to his colleagues.
Kees Lempsink, projectmanager bij Cube

Kees Projectmanager

Kees' positive vibe is contagious for the team. A real go-getter, he always makes sure everything is done in the right way - and that way he gets everyone on the same page.
Kevin Veldscholte- Developer bij Cube - Oldenzaal

Kevin Developer

With his cheerful attitude and fresh outlook, Kevin has become a valuable force. He possesses a lot of expert knowledge and puts it to effective use every day.
Laura Spierings - Digital Designer bij Cube - Oldenzaal

Laura Digital Designer

A creative and curious professional with a passion for design and FC Twente. Cheerful, enthusiastic and always up for a good conversation, she brings both atmosphere and quality to her work.
Maartje Harms - Content marketeer bij Cube - Oldenzaal

Maartje Content Marketeer

Whether it is a catchy image or a compelling video, Maartje combines creativity, openness and honesty to tell stories that connect.
Mans Booijink - Operations Manager bij Cube - Oldenzaal

Mans Operations Manager

With a good dose of enthusiasm, Mans focuses daily on optimising processes and working methods. Cooperation is key, with the aim of achieving great results together.
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Marcus Projectmanager

Marcus brings a fine energy to the team with his social character and enthusiasm. A real matchwinner, not only within Cube but also on the tennis court!
Marleen Poorthuis, projectmanager bij Cube

Marleen Projectmanager | Team Lead Octagon

With her down-to-earth approach and a wealth of technical knowledge, Marleen makes every project a success. As a driven Project Manager, she continuously helps Team Octagon move forward.
Mart Nijland - Front-end Developer bij Cube - Oldenzaal

Mart Front-end Developer

With genuine interest, Mart builds front-end experiences that stand out. A precise person with whom working together is always a pleasure.
Melanie Meester - Projectmanager Cube

Melanie Projectmanager | Team Lead Hexagon

Thanks to Melanie's process-oriented approach, nothing gets left behind and everything comes together within the projects. With her enthusiasm, she takes the team with her in this.
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Mick Tech Lead | Team Nexus

Mick works as a Tech Lead and collaborates closely with colleagues and clients to develop practical and smart solutions. With a strong focus on communication and the use of AI, he contributes to increasingly efficient workflows.
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Nicky Projectmanager

Nicky brings people together, keeps an overview and ensures that plans become reality. With her creative vision and down-to-earth approach, she steers projects smoothly to the desired result. Always eager to learn and keen on content.
Onno Scheuten - Business Controller bij Cube - Oldenzaal

Onno Business Controller

With an eye for detail and a talent for numbers, Onno makes sure every comma and decimal is correct. Structured and disciplined - both in the office and on the tennis court, where precision and strategy come together.
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Remi Software Architect

With a passion for imparting his expertise to colleagues and clients, Remi is known within Cube as the team's mentor - or as many call him: 'the Padre'.
Rogier Lohuis, Business Consultant bij Cube

Rogier Business Consultant

Rogier speaks the language of both our clients and our developers. Understanding processes? He is an expert at that!
Rosan van Oers - Manager People & Organization bij Cube - Oldenzaal

Rosan Manager People & Organization

Rosan is the connecting force within our team. Committed, sincere and punctual - the enquiry point that brings people together and keeps the organisation running smoothly.
Roy Teusink - Javascript Developer bij Cube - Oldenzaal

Roy Full Stack Developer

Roy has made his hobby his profession, with a passion for programming and an eye for detail. A quiet, extremely thorough developer who has his work cut out perfectly.
Ruben Assink - Full-stack Developer bij Cube - Oldenzaal

Ruben Full Stack Developer

Enterprising and structured - Ruben is a developer with vision... and he is always up for a game of darts in the break!
Ruben Vaalt - Digital Designer bij Cube - Oldenzaal

Ruben Digital Designer

A Digital Designer who combines innovation and structure, where his work is not only beautiful, but above all functional and purposeful.
Sander Bekkedam - Developer bij Cube - Oldenzaal

Sander Developer

With an impressive amount of knowledge for his age and an athletic attitude, Sander is a committed and energetic force within any project.
Stijn Lammerink - Javascript Developer bij Cube - Oldenzaal

Stijn Front-end Developer

A social Front-end Developer who loves structure and always keeps an overview. A valuable colleague within our team - not only on the shop floor, but also at Friday afternoon drinks!
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Tamara Business Consultant

Tamara knows how to turn any issue into new opportunities with her energy and creative thinking.
Thomas Meulenbroek - Back-end Developer bij Cube - Oldenzaal

Thomas Back-end Developer

A skilled Back-end Developer with a social attitude. Whether it is getting to the bottom of an issue, playing ping-pong or a game of football on the square - he always plays at a high level.
Tom Oude Rengerink

Tom Tech Lead | Team Octagon

Think of speed? Then you think of Tom! Whether it's fast cars or racing on the go-kart track - as long as it goes fast. So the innovative technology in this industry suits him perfectly.
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Wesley Projectmanager

Met zijn IT-ervaring in ERP-software als consultant en projectmanager helpt Wesley klanten graag bij het realiseren van slimme automatisering en digitalisering als waardevolle aanvulling op hun ERP- en CRM-systeem.