Direct Een Kozijn
From traditional craft to smart digitization: the next step for Direct Een Kozijn.
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Data Management Platform
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Configurator
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Configurators for products, services, and contracts.
Put your customers in control and speed up your sales process. With a custom configurator, customers can independently put together their own product, service, or contract, and you can shorten your quoting process from days to minutes. Cube conceives, designs, builds, and develops configurators that are not only user-friendly but also integrated with your ERP, CRM, or PIM. Not a standard plugin, but a solution tailored to your business logic.
What is a configurator?
A configurator is software that allows your customer to independently put together a product, service, or contract. Through a series of choices—such as options, variants, terms, or rates—the customer builds toward a suitable end result step by step, while the configurator calculates the price in the background and verifies that the combination is correct. The result is a quote, order, or contract that’s ready immediately, without any manual work. Cube builds these custom configurators and integrates them with your ERP, CRM, or PIM, ensuring they fit seamlessly into the systems you already use.
Recoup your investment
What a configurator does for you.
Reaching a decision faster
Customers can immediately see how their choices affect the price and product mix. No waiting for a quote—just instant clarity.
Flawless and consistent
Built-in logic allows only valid combinations. Incorrect combinations and incomplete requests are filtered out of the process.
Integrated with your systems
Thanks to integrations with ERP, CRM, or PIM systems, your data is always accurate, and a finalized configuration is automatically carried over to the quote or order.
Which configurator is right for you?
Not all configurators are the same. The type of configurator you need depends on what your customer is putting together.
Custom product configurator.
For physical products with variants, options, and visualizations. Think of a window frame, a bed, or a lighting system that the customer can customize step by step, with immediate updates on price and availability.
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Custom contract configurator.
For services, subscriptions, insurance policies, and rate contracts. This isn’t about a physical product, but about business logic that varies by industry: recurring billing, contract terms, renewals, notice periods, and compliance rules. The customer or salesperson puts together a comprehensive contract step by step, which is automatically transferred to your CRM, invoicing, and digital signature systems. No cutting and pasting—just a contract that’s right.
Or something in between?
Not sure which direction to go yet? You don’t have to be. Many configurators don’t fit neatly into a single category. For Thermen Resorts, for example, we built a booking configurator where guests can customize their entire wellness experience: from treatments and accommodations to dining and packages, all in one seamless process. Tell us about your challenge, and together we’ll figure out where it fits best.
Three reasons
Why choose custom work?
Deep links
A completed configuration is automatically imported into your ERP, CRM, or invoicing system. For example, we built a direct AFAS integration for Nou that retrieves prices, inventory, and terms in real time.
Built around your logic
Not a template you have to force your process into, but a configurator that follows your business rules, no matter how industry-specific they may be.
Ownership of code and data
With custom solutions, the code belongs to you. No license lock-in, no subscription that suddenly stops working.
Ready to build your configurator? So are we.
Jarno
Business Director
Our approach.
Create
Together, we’ll map out your current process, identify bottlenecks, and define clear goals. This often starts with an impact session, during which we clarify the issue before a single line of code is written.
Unite
Design the workflow, document the business rules, and build the first prototypes. Which integrations are critical, and which can be done later?
Build
Front-end, configuration logic, and integrations with your ERP, CRM, or invoicing system. This includes a testing phase using real data, so you don’t encounter edge cases for the first time in production.
Evolve
Measure, optimize, and scale as your organization grows. A configurator is never finished, and that should be part of the design from day one.
Over 15 years of experience: Cube as your digital partner.
Building a configurator is one thing. Building a configurator that makes an impact requires more. With over fifteen years of experience in custom development and integrations, we know how to translate a complex challenge into a solution that fits your organization and your customers. Not by stacking off-the-shelf tools, but by building exactly what’s needed. The result is a configurator that speeds up processes, reduces errors, and makes work more enjoyable—for your customers and your team.
Innovative organizations trust Cube
They went ahead.
Pure Energie
Pure Energie: From green ambition to pure results.
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Website
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Platform
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Thermen Resorts
How Thermen Resorts extends the tranquility of its resorts to every digital experience.
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Platform
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Website
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Eastborn
From strategy to reality: how Eastborn became digitally mature.
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Website
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Data Management Platform
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Nou
Nou is strengthening its brand position with a customer portal, app, website, and online store.
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Platform
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Website
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Techmar
Techmar lights the future with renewed websites and smart lighting app.
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App
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Website
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Vue.js
Vue.js, an innovative JavaScript framework, enables you to create dynamic and interactive web applications. It offers not only speed and flexibility but also a modular architecture suitable for both simple and complex projects. Its excellent documentation and performance make it even more appealing.
Livewire
Livewire offers a Laravel framework that combines the simplicity of PHP with interactive web functionality. This enables the creation of dynamic applications with less JavaScript and real-time updates.
Laravel
Laravel, a leading PHP framework, accelerates development with tools like Eloquent ORM, Blade templating, and built-in security features. It provides an efficient and reliable foundation for building web applications.
Tallstack
Tallstack is a set of web development technologies comprising Tailwind CSS, Alpine.js, Laravel, and Livewire. This combination provides an all-in-one solution for building modern, dynamic web applications.
AFAS software
AFAS offers a complete solution for automating business processes. It reduces manual tasks, increases efficiency, and provides real-time insights for strategic growth.
Filament
Filament is a powerful open-source PHP framework for building administrative interfaces and dashboards. It easily integrates with Laravel and allows developers to quickly create user-friendly backends.
TypeScript
TypeScript, a superset of JavaScript, adds static types, resulting in strong and error-resistant code. It helps detect errors early and significantly improves the development process.
Alpine JS
Alpine.js is a JavaScript framework that makes it easy to add interactive elements to your webpages without complex overhead. It offers an intuitive syntax for dynamic and responsive user interfaces.
PHP
PHP, or Hypertext Preprocessor, serves as a powerful scripting language for creating dynamic web pages and applications. It allows you to develop robust and flexible online solutions tailored specifically to your needs.
Gain deeper insights in 30 minutes
Wondering what a configurator can do for you?
A half-hour (free) consultation with Jarno will tell you more than weeks of second-guessing ever could.
Jarno
Business Director
We help corporations operate like startups, and startups grow into corporations.
With courage, pragmatism, and a focus on quality.
Our team. Your team.
Amber Projectmanager
Good at padel, social and has a good dose of humor. As project manager at Cube, Amber brings technology and client together and ensures that projects run smoothly. Sporty and curious, always ready for a new challenge and to achieve great results together with the team.
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Bart Developer
Whether he's on the judo mat or in the office, Bart brings energy and humor wherever he goes. Always in good spirits, quick-witted, and a colleague you can truly count on.
Bernard Developer
Tukker, lover of squash, PSV, and photography during the golden hour. Bernard has been working with code for years, paying attention not only to functionality but also to readability and testability. Quiet, precise and always focused on beautiful and well-working solutions.
Bob Test Engineer | Security & Privacy
Of course, someone has to monitor AVG, quality & security. With conviction and punctuality, our Test Engineer and Security & Privacy Officer, Bob safeguards these facets.
Demi Officemanager
With a down-to-earth outlook and organisational talent, Demi is the go-to person who makes sure everything in the office runs smoothly. Her flexibility and people-oriented approach make her indispensable as office manager.
Dennis Full Stack Developer
With his vast knowledge and perseverance, he knows how to solve complex issues, while always being committed and pragmatic. We are happy to have someone like Dennis on our team.
Guus Full Stack Developer
Genuine Twente down-to-earthness, you're going to find that with Guus. An approachable and open person, a rock for our team.
Jarno Business Director
As fanatical as Jarno is in the gym and on the tennis court, he is also committed within Cube. His strength? Thinking along with clients' business and getting to the heart of business processes.
Jarno Back-end Developer
A true professional, Jarno keeps every appointment and delivers reliable results.
Jasper Developer
With his technical background, he is the perfect link between the developers and our clients. He is a true team player: sociable, structured and therefore a top Project Manager.
Jenne Digital Marketeer
With confidence and a sharp pen, Jenne powerfully conveys any message. She knows exactly how to make an impact.
Jeroen Back-end Developer
Just as in jujutsu, the sport Jeroen practices, the same applies at Cube: Jeroen thinks ahead and acts decisively.
Job CEO | Executive
As founder of the organisation, Job starts his working day full of pride. Proud of the Cube team, of what we have achieved together and full of energy to realise our ambitious goals.
Joost Tech Lead | Team Pentagon
An expert in app development, who loves to share his knowledge! With a keen interest in others and a determined attitude, Joost is an asset to any project.
Jordy Software Architect
With a good dose of (rubber duck) humour, Jordy oversees every situation perfectly. You don't have to chase anything because he always has everything under control.
Justin Tech Lead | Team Hexagon
If there is anyone you can count on within the team, it is definitely Justin! With his sense of responsibility, he radiates calmness to his colleagues.
Kees Projectmanager
Kees' positive vibe is contagious for the team. A real go-getter, he always makes sure everything is done in the right way - and that way he gets everyone on the same page.
Kevin Developer
With his cheerful attitude and fresh outlook, Kevin has become a valuable force. He possesses a lot of expert knowledge and puts it to effective use every day.
Laura Digital Designer
A creative and curious professional with a passion for design and FC Twente. Cheerful, enthusiastic and always up for a good conversation, she brings both atmosphere and quality to her work.
Maartje Content Marketeer
Whether it is a catchy image or a compelling video, Maartje combines creativity, openness and honesty to tell stories that connect.
Mans Operations Manager
With a good dose of enthusiasm, Mans focuses daily on optimising processes and working methods. Cooperation is key, with the aim of achieving great results together.
Marcus Projectmanager
Marcus brings a fine energy to the team with his social character and enthusiasm. A real matchwinner, not only within Cube but also on the tennis court!
Marleen Projectmanager | Team Lead Octagon
With her down-to-earth approach and a wealth of technical knowledge, Marleen makes every project a success. As a driven Project Manager, she continuously helps Team Octagon move forward.
Mart Front-end Developer
With genuine interest, Mart builds front-end experiences that stand out. A precise person with whom working together is always a pleasure.
Melanie Projectmanager | Team Lead Hexagon
Thanks to Melanie's process-oriented approach, nothing gets left behind and everything comes together within the projects. With her enthusiasm, she takes the team with her in this.
Mick Tech Lead | Team Nexus
Mick works as a Tech Lead and collaborates closely with colleagues and clients to develop practical and smart solutions. With a strong focus on communication and the use of AI, he contributes to increasingly efficient workflows.
Nicky Projectmanager
Nicky brings people together, keeps an overview and ensures that plans become reality. With her creative vision and down-to-earth approach, she steers projects smoothly to the desired result. Always eager to learn and keen on content.
Onno Business Controller
With an eye for detail and a talent for numbers, Onno makes sure every comma and decimal is correct. Structured and disciplined - both in the office and on the tennis court, where precision and strategy come together.
Remi Software Architect
With a passion for imparting his expertise to colleagues and clients, Remi is known within Cube as the team's mentor - or as many call him: 'the Padre'.
Rogier Business Consultant
Rogier speaks the language of both our clients and our developers. Understanding processes? He is an expert at that!
Rosan Manager People & Organization
Rosan is the connecting force within our team. Committed, sincere and punctual - the enquiry point that brings people together and keeps the organisation running smoothly.
Roy Full Stack Developer
Roy has made his hobby his profession, with a passion for programming and an eye for detail. A quiet, extremely thorough developer who has his work cut out perfectly.
Ruben Full Stack Developer
Enterprising and structured - Ruben is a developer with vision... and he is always up for a game of darts in the break!
Ruben Digital Designer
A Digital Designer who combines innovation and structure, where his work is not only beautiful, but above all functional and purposeful.
Sander Developer
With an impressive amount of knowledge for his age and an athletic attitude, Sander is a committed and energetic force within any project.
Stijn Front-end Developer
A social Front-end Developer who loves structure and always keeps an overview. A valuable colleague within our team - not only on the shop floor, but also at Friday afternoon drinks!
Tamara Business Consultant
Tamara knows how to turn any issue into new opportunities with her energy and creative thinking.
Thomas Back-end Developer
A skilled Back-end Developer with a social attitude. Whether it is getting to the bottom of an issue, playing ping-pong or a game of football on the square - he always plays at a high level.
Tom Tech Lead | Team Octagon
Think of speed? Then you think of Tom! Whether it's fast cars or racing on the go-kart track - as long as it goes fast. So the innovative technology in this industry suits him perfectly.
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Wesley Projectmanager
Met zijn IT-ervaring in ERP-software als consultant en projectmanager helpt Wesley klanten graag bij het realiseren van slimme automatisering en digitalisering als waardevolle aanvulling op hun ERP- en CRM-systeem.
Questions? No problem.
A configurator is software that allows customers or employees to assemble products, services, or contracts step by step, without specialist knowledge. You need a configurator when you offer many product variants, when the quotation process involves too much manual work, or when you want to provide customers with 24/7 self-service. At Cube, we build configurators for physical products as well as services and contracts.
Standard CPQ software (Configure, Price, Quote) provides out-of-the-box functionality with fixed per-user licence fees. A custom-built configurator is designed around your specific product logic, processes, and system landscape. The key difference: with custom software, you own the source code, avoid vendor lock-in, pay no per-user licence fees, and the solution scales entirely with your organisation.
The investment depends on complexity: how many product variants, what validation rules, which system integrations, and how many user roles are required. A straightforward configurator requires a lower investment; a complex project with ERP integration, real-time pricing, and multiple interfaces requires more. After an initial conversation, Cube always provides a transparent estimate so you know what to expect upfront.
Yes. At Cube, we connect configurators to common systems such as AFAS, Exact, SAP, Microsoft Dynamics, and Salesforce via APIs. Integrations with PIM, CMS, and e-commerce platforms are also possible. Prices, stock levels, and product rules synchronise in real time, giving you a single integrated process: from configuration to quotation, order, and production, without double data entry.
Configurators have a wide range of applications: from product configuration in manufacturing to contract assembly for energy suppliers and quote generation in professional services. Cube has built configurators for energy contracts (Pure Energie), print solutions and lease contracts (Nou), lighting systems (Techmar), and corporate clothing (Scoober). Whether B2B or B2C: wherever there is something to choose, a configurator adds value.
Absolutely. At Cube, we build configurators for services and contracts just as often as for physical products. Think of assembling energy contracts, lease agreements, service packages, or subscriptions. The configurator automatically validates whether combinations are feasible, calculates prices in real time, and can even generate contract documents. This saves time and prevents errors.