Silverstripe
Silverstripe offers a user-friendly interface and strong scalability with its open-source CMS. Thanks to its integration capabilities, this platform is ideal for both simple and complex projects, supported by an active community.
A website that generates leads, not just a business card.
Many websites look great. But let’s be honest: they don’t deliver much. Visitors click around, read a bit of text, and then leave. No inquiry, no call, no revenue. A lead generation website is different. It’s designed from start to finish with a single goal in mind: converting the right visitor into a concrete lead. At Cube, we build conversion-focused B2B websites that not only look good but also deliver proven results: from the first click to filling out a form.
Why most websites are falling behind in online lead generation.
Imagine this: you have a great website built, you’re getting traffic from Google, AI, or LinkedIn, but the inquiries still aren’t coming in. What’s going wrong? Most of the time, the answer isn’t technical. It’s about strategy. A visitor who lands on your site makes a decision within the first few seconds: do I stay, or do I go back? That decision depends on three things: does the visitor recognize their own problem, do they understand what you do quickly enough, and is the next step clear? Online lead generation requires a combination of sharp UX, compelling copy, and a smart conversion path. Without those three, no trick will work.
What makes a website conversion-oriented?
Website conversion optimization isn’t a one-time effort, but an approach that starts with the design. From day one, we consider how a visitor navigates your website and how the design and development align with that journey. That means: a clear proposition above the fold, trust signals in the right places, forms that invite rather than deter, and A/B testing capabilities built into the architecture. This is useful so you can continue to improve after going live. Conversion optimization isn’t a layer you slap on afterward. It’s part of every decision we make in the design process.
How Cube builds a lead generation website.
We don’t start with a template. We start by asking: who do you want to attract, what stage of their decision-making process are they in, and what will convince them to reach out? Based on those answers, we design a conversion-focused website that aligns with your sales cycle. This could be an overview page with a strong CTA, a series of landing pages tailored to each segment, or a combination of both. We connect the site to your CRM or marketing tool via our integrations, so leads automatically end up in the right place. We build in custom tracking so you know which pages and sources are actually generating leads.
B2B lead generation requires a different approach.
B2B lead generation works fundamentally differently than in B2C. You’re not selling to a single person, but to a decision-making process involving multiple people. The purchasing cycle is longer, the decision-making process is more rational, and the barrier to direct contact is higher. A B2B lead generation website takes this into account. That means content that helps the visitor who is just exploring their options, not just the one ready to buy. It means multiple CTA options: from “read our case study” to “schedule a meeting.”
Configurators as part of your website
Not every product or service fits into a standard contact form. Sometimes a visitor needs some guidance first: which version is right, what options are available, and what best suits their situation? A configurator helps clarify those questions step by step. Visitors can put together exactly what they need themselves. This way, instead of a vague, open-ended question, you get a request you can act on immediately. For organizations with a complex or customized offering, a configurator is therefore a smart addition to the website.
Building together with C-U-B-E.
Create
We start with a Sprint 0 . We map out your goals, target audience, and competitive position. What should the website achieve at launch? What are the key conversion goals? The result is a clear plan, ensuring there are no surprises during development.
Unite
Using these insights as a foundation, we define the site architecture and the conversion path. Our UX designers map out the user experience: how does a visitor move from first impression to inquiry? We design that path deliberately, not intuitively.
Build
Developmen in sprints. You’ll see working pages along the way and provide feedback as needed. We build the website, CRM integrations, and tracking as a single cohesive system, so you’ll have insight into what works right from the start.
Evolve
Going live isn’t the end goal. We analyze visitor behavior, optimize conversion paths, and make further improvements where the data indicates they’re needed. Through software management and hosting & infrastructure, everything remains stable, secure, and up to date.
What are the benefits of a conversion-focused website?
We work with organizations that want tangible results. No pretty pictures without measurable impact. Think higher conversion rates, shorter lead times, and better alignment between marketing and sales. Optimizing a website for leads is an ongoing process. After launch, we analyze visitor behavior, adjust elements, and improve performance step by step. This way, the site grows alongside your organization.
How much does a lead generation website cost?
That depends on the scope. A focused one-pager with a strong conversion path costs less than a fully developed website platform with CRM integration and multiple landing pages. What we can say is this: we always look for the approach that delivers the most value for your budget. No unnecessary features, no unnecessary steps.
Curious about what’s possible for your situation? Schedule a consultation. We’re here to help.
The technology we use to help you succeed.
Statamic
Statamic, an open-source CMS, operates without databases, ensuring speed and security. The system offers user-friendly features, low costs, and strong integration capabilities for various web projects.
Craft
Craft CMS is known as a flexible CMS that excellently combines customization and user-friendliness. The platform offers a clean codebase, robust e-commerce capabilities, and intuitive management tools, making it ideal for both simple and complex web projects.
HubSpot
HubSpot centralises customer interactions, enabling businesses to deliver personalised experiences. The platform supports all stages of the customer journey, from lead generation to customer service, with deep insights and powerful tools.
JavaScript
JavaScript is at the core of dynamic and interactive web pages. This language enables the creation of animations, form validations, and complex interfaces, resulting in functional and visually appealing web applications.
HTML
HTML is the core of every website, providing structure and layout for web pages. It enables a functional and accessible online experience by defining elements such as headings, paragraphs, and links. HTML works together with CSS and JavaScript to create a responsive web design.
CSS
CSS defines the presentation of HTML elements on a webpage. It allows you to manage the styling, colors, fonts, and layout, making websites visually appealing and user-friendly.
Tailwind CSS
Tailwind CSS offers a utility-first framework for CSS, giving developers full control over styling through low-level classes. This promotes the development of consistent and responsive designs, while significantly reducing development time.
Google Analytics
Google Analytics is a tool that helps businesses collect and analyze data on user behavior on their websites and apps. It provides detailed insights into traffic sources, conversions, and user interactions, enabling organizations to improve their digital strategies.
We help corporations operate like startups, and startups grow into corporations.
Let’s get to know each other
Ready for a new website? So are we.
Jarno is happy to think along with you. No quote and no obligations, just clarity.
Jarno
Business Director
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Our team. Or well, actually, your team.
Amber Projectmanager
Good at padel, social and has a good dose of humor. As project manager at Cube, Amber brings technology and client together and ensures that projects run smoothly. Sporty and curious, always ready for a new challenge and to achieve great results together with the team.
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Bart Developer
Whether he's on the judo mat or in the office, Bart brings energy and humor wherever he goes. Always in good spirits, quick-witted, and a colleague you can truly count on.
Bernard Developer
Tukker, lover of squash, PSV, and photography during the golden hour. Bernard has been working with code for years, paying attention not only to functionality but also to readability and testability. Quiet, precise and always focused on beautiful and well-working solutions.
Bob Test Engineer | Security & Privacy
Of course, someone has to monitor AVG, quality & security. With conviction and punctuality, our Test Engineer and Security & Privacy Officer, Bob safeguards these facets.
Demi Officemanager
With a down-to-earth outlook and organisational talent, Demi is the go-to person who makes sure everything in the office runs smoothly. Her flexibility and people-oriented approach make her indispensable as office manager.
Dennis Full Stack Developer
With his vast knowledge and perseverance, he knows how to solve complex issues, while always being committed and pragmatic. We are happy to have someone like Dennis on our team.
Guus Full Stack Developer
Genuine Twente down-to-earthness, you're going to find that with Guus. An approachable and open person, a rock for our team.
Jarno Business Director
As fanatical as Jarno is in the gym and on the tennis court, he is also committed within Cube. His strength? Thinking along with clients' business and getting to the heart of business processes.
Jarno Back-end Developer
A true professional, Jarno keeps every appointment and delivers reliable results.
Jasper Developer
With his technical background, he is the perfect link between the developers and our clients. He is a true team player: sociable, structured and therefore a top Project Manager.
Jenne Digital Marketeer
With confidence and a sharp pen, Jenne powerfully conveys any message. She knows exactly how to make an impact.
Jeroen Back-end Developer
Just as in jujutsu, the sport Jeroen practices, the same applies at Cube: Jeroen thinks ahead and acts decisively.
Job CEO | Executive
As founder of the organisation, Job starts his working day full of pride. Proud of the Cube team, of what we have achieved together and full of energy to realise our ambitious goals.
Joost Tech Lead | Team Pentagon
An expert in app development, who loves to share his knowledge! With a keen interest in others and a determined attitude, Joost is an asset to any project.
Jordy Software Architect
With a good dose of (rubber duck) humour, Jordy oversees every situation perfectly. You don't have to chase anything because he always has everything under control.
Justin Tech Lead | Team Hexagon
If there is anyone you can count on within the team, it is definitely Justin! With his sense of responsibility, he radiates calmness to his colleagues.
Kees Projectmanager
Kees' positive vibe is contagious for the team. A real go-getter, he always makes sure everything is done in the right way - and that way he gets everyone on the same page.
Kevin Developer
With his cheerful attitude and fresh outlook, Kevin has become a valuable force. He possesses a lot of expert knowledge and puts it to effective use every day.
Laura Digital Designer
A creative and curious professional with a passion for design and FC Twente. Cheerful, enthusiastic and always up for a good conversation, she brings both atmosphere and quality to her work.
Maartje Content Marketeer
Whether it is a catchy image or a compelling video, Maartje combines creativity, openness and honesty to tell stories that connect.
Mans Operations Manager
With a good dose of enthusiasm, Mans focuses daily on optimising processes and working methods. Cooperation is key, with the aim of achieving great results together.
Marcus Projectmanager
Marcus brings a fine energy to the team with his social character and enthusiasm. A real matchwinner, not only within Cube but also on the tennis court!
Marleen Projectmanager | Team Lead Octagon
With her down-to-earth approach and a wealth of technical knowledge, Marleen makes every project a success. As a driven Project Manager, she continuously helps Team Octagon move forward.
Mart Front-end Developer
With genuine interest, Mart builds front-end experiences that stand out. A precise person with whom working together is always a pleasure.
Melanie Projectmanager | Team Lead Hexagon
Thanks to Melanie's process-oriented approach, nothing gets left behind and everything comes together within the projects. With her enthusiasm, she takes the team with her in this.
Mick Tech Lead | Team Nexus
Mick works as a Tech Lead and collaborates closely with colleagues and clients to develop practical and smart solutions. With a strong focus on communication and the use of AI, he contributes to increasingly efficient workflows.
Nicky Projectmanager
Nicky brings people together, keeps an overview and ensures that plans become reality. With her creative vision and down-to-earth approach, she steers projects smoothly to the desired result. Always eager to learn and keen on content.
Onno Business Controller
With an eye for detail and a talent for numbers, Onno makes sure every comma and decimal is correct. Structured and disciplined - both in the office and on the tennis court, where precision and strategy come together.
Remi Software Architect
With a passion for imparting his expertise to colleagues and clients, Remi is known within Cube as the team's mentor - or as many call him: 'the Padre'.
Rogier Business Consultant
Rogier speaks the language of both our clients and our developers. Understanding processes? He is an expert at that!
Rosan Manager People & Organization
Rosan is the connecting force within our team. Committed, sincere and punctual - the enquiry point that brings people together and keeps the organisation running smoothly.
Roy Full Stack Developer
Roy has made his hobby his profession, with a passion for programming and an eye for detail. A quiet, extremely thorough developer who has his work cut out perfectly.
Ruben Full Stack Developer
Enterprising and structured - Ruben is a developer with vision... and he is always up for a game of darts in the break!
Ruben Digital Designer
A Digital Designer who combines innovation and structure, where his work is not only beautiful, but above all functional and purposeful.
Sander Developer
With an impressive amount of knowledge for his age and an athletic attitude, Sander is a committed and energetic force within any project.
Stijn Front-end Developer
A social Front-end Developer who loves structure and always keeps an overview. A valuable colleague within our team - not only on the shop floor, but also at Friday afternoon drinks!
Tamara Business Consultant
Tamara knows how to turn any issue into new opportunities with her energy and creative thinking.
Thomas Back-end Developer
A skilled Back-end Developer with a social attitude. Whether it is getting to the bottom of an issue, playing ping-pong or a game of football on the square - he always plays at a high level.
Tom Tech Lead | Team Octagon
Think of speed? Then you think of Tom! Whether it's fast cars or racing on the go-kart track - as long as it goes fast. So the innovative technology in this industry suits him perfectly.
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Wesley Projectmanager
Met zijn IT-ervaring in ERP-software als consultant en projectmanager helpt Wesley klanten graag bij het realiseren van slimme automatisering en digitalisering als waardevolle aanvulling op hun ERP- en CRM-systeem.
Questions? No problem.
A lead generation website is designed to convert visitors into potential clients through forms, downloads, or direct contact options. The difference from an informational website lies in the strategy behind the design: every decision is made with conversion in mind.
Yes. We regularly conduct UX analyses and redesign projects for existing websites. Sometimes, a targeted adjustment to the conversion strategy is all it takes to generate significantly more leads.
A standard website provides information. A lead-generation website persuades and drives action. The difference lies in the objective behind every element of the page, which is based on behavioral analysis and data rather than aesthetics alone.
For specific campaigns or target audiences, a dedicated landing page almost always performs better than the homepage. We’ll help you determine when a separate page makes sense and when it’s better to optimize the homepage.